Jurassic Park Comparative Analysis
The Jurassic Park Franchise has been beloved and wildly successful since the premiere of its first film “Jurassic Park” in 1993. Grossing $1,029,153,882 world-wide it is still one of the highest grossing films of all time
(BoxOfficeMojo.com, n.d).
My research topic will be a comparative analysis of the 1993 Jurassic Park trailer (the first in the franchise) and the more recent 2015 Jurassic World trailer.
Since, there is more than a 20-year gap between the release of both movies it is not only important to analyze how the franchises trailers have evolved from a narrative and technical standpoint, but also to consider globalization and changing marketing goals for both films and how these
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With the goal of better understanding the impact of
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Narrative analysis is a form of qualitative research because it “record[s] and analyse[s] talk and actions, or analyse[s] text that someone has written” (A.P. Kelly, 2016, p.19). For this major research paper, an audio visual analysis of the narrative structures used in Jurassic Park’s and
Jurassic World’s trailers will be analyzed. Branigan’s framework will also be supported and analyzed through a global lens, specifically, Arjun Appadurai’s
(1990) five scapes. Appadurai’s framework will explore how marketing teams promote blockbusters, films designed to appeal to a global audience.
Film Analysis
The study of film is a widely known and researched academic field. Over the years, many scholars have contributed academic works that addressed theoretical, technical, historical, global, etc. factors involved with financing, shooting, distributing and marketing a film. This section of the literature review will only address the technical aspects of creating a film through Bordwell and
Thompson’s (2008) work as well as other authors that have made significant contributions to the academic field in terms of studying and understanding the role of a trailer’s narrative in promoting a film.
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Marketing Analysis
This major research paper will delve into the marketing strategies behind the Jurassic Park franchises trailers. According to The American Marketing
Association (2013), marketing: is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (p.1) Based on the AMA’s definition, marketing spans across many fields. However, for this major research paper it will focus solely on the marketing strategies for the Jurassic Park franchise trailers. Since, direct communication with the marketing team is not possible this research paper will use works from Gray (2010), Kernan (2004) and
Kerrigan (2009) to make inferences on how marketing strategies influenced the narrative structures of both Jurassic Park’s and Jurassic World’s trailers.
According to Branigan (1992) there are two ways a narrative can be interpreted. The first, is defined as “a material and social object, [that] must respond to an agenda of community issues...these labels are the pathways in which it moves through society by being bought and sold, or exchanged
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