Today the whole scenario of shopping has changed. Infact the whole system of buying the things has changed. People nowadays want things at their ease. They want the goods to be delivered at their doorsteps and not want to wander in different stores and travel long for small things.
The Online Market is the new beginning and a new start to the choices people make. Online marketing sites such as AMAZON, Flipkart and Snapdeal are the best examples of these. They are the internet based retailers who sell goods at their sites and deliver to people at their doorsteps. Following is a comparative study on Amazon, Flipkart, and snapdeal. How these companies work and which among the three has been the most successful, why and how.
AMAZON
Amazon.com,
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EMI options, free shipping and of course the grear prices that they offer. Then there’s dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time. For now they’re present in 27 cities, but are soon planning to cover almost all of India. The Procurement model is at the heart of flipkart’s success, as most delays or troubles occur in this part of business. Flipkart employed consignment model i.e. procurement based on demand. It is the robust logistics at flipkart that sets it apart from other winnable e-commerce sites. An amazingly well-olled warehousing and delivery system. They offer a huge range of titles which really sets them apart from rest of the crowd.
FLIPKART VS SNAPDEAL
Flipkart Snapdeal
• It is an Indian e-commerce Company It is one of the first and the largest online marketplaces in India.
• It is one of the top 10 Indian websites It has recently launched its best mobile app for IOS Users
FLIPKART
Nordstrom’s store interior design has a traditional wood, elegant appearance and, at the same time, conventional. From the main entrance, people can appreciate the illuminated interior lights of Nordstrom with its picturesque windows placed on both sides of the door where they used to collocate inanimate mannequins dressed in the last attire of the season; a festive recreation to enhance consumerism or, Nordstrom’s’ magazines postcards. The retailer entrance is like a short tunnel, an abstract or geometric museum painting that magnetizes people to discover their merchandise variety. At the end of the entrance, in the form of the mini art exhibition tunnel, people can find an empty corridor of merchandise that give people a sensation, a wider and more orderly view of the store, which takes people to the heart of Nordstrom store, the stairs.
Strong reputation and a recognizable brand 3. Good quality products at a low price 4. Value added in store services. Ex. Financial services.
Nordstrom carries an assortment that focuses more on its merchandise granted with its partnerships and high-end label brands. This is how they compete with companies like Barney’s. Nordstrom’s merchandise may not all be high-end, but the company does sustain balance between quality control and enhanced inventory capacity over higher-end competitors. Nordstrom’s customer service has a great “no-questions-asked” policy, as well as same day delivery service, and complementary gift-wrap service. Lastly, Nordstrom’s growing brick-and-mortar presence has a very advanced search engine to go through Nordstrom’s store products to make online shopping easy and more exciting to use.
A-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).
Pizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Amazon’s culture is based on employees’ competiveness, hard work and innovation. This corporate culture however brings a really stressful environment among the organization. For the past years, the company lessened the impact of a negative culture whereas the financial reports as well as the innovation were reported as the most important things. Nevertheless, organizational culture is nowadays becoming really important. It was for example seen in the Harvard Business Review when the CEO of Amazon went from one of the top ranked CEO in 2014 to the 87th position in only twelve months.
Apple Company. Is an American multinational firm that layout and manufactures shopper electronics and PC software products. Apple was founded on the first of April, 1976, at the hands of "Steve Jobs" and "Steve Wozniak" and "Ronald Wayne" for the sale of personal computers called "Apple. The company manages more than two hundred and fifty shop of retail stores in nine countries, and shop on the Internet sold by hardware and software products. The reason why I choose this organization is because it 's very successful and famous device everywhere in world.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Competitive Advantage Customer Loyalty • Brand Image: Uniqlo has built up brand awareness through advertising and marketing. Uniqlo eventually got its message “high quality, fashionable pieces in lots of colour at reasonable prices” across. • Positioning: Uniqlo has positioned itself as the world’s only LifeWear Brand. LifeWear is comfortable everyday clothes for a better life as a result of its high quality, fashionable and affordable characteristics. (Refer to Figure 1) • Unique Merchandise:
The spread is organized according to per capita basis in these countries. Besides, the mission of the company is to provide a complete range of products to the consumer in relax and pleasant environment. Other than that, the workforce also play a big role. The company has employed around 45,000 workers in its retail store shop where each of them is well
• High investments in supply chain management. Currently Flipkart has strong delivery network across 27 cities. • Consumer insights for better demand forecasting. Constantly soliciting suggestions on new products to the customers. • Easy and fast payment system - 24*7 operations.
The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
Not only this, great offers and discount coupons are available while shopping on these online retail markets. VARIETY OF PRODUCTS Get all sorts of national and international products without even moving an inch. This is great! Isn’t it? A Chanel’s perfume bottle which is made in Europe will be easily available in any part of India.