Pop art like many other forms of art can be described as an amalgamation of many different artistic styles (Chapman, A. (2011). However, Pop art is set apart from other forms of art by the fact that it uses its own unique aesthetic style that often involves incorporating music icons, political figures, movie celebrities in order to come up with a unique and interesting artistic product (Chapman, A. (2011). As a result, this has made pop art to become an effective tool to be used in the advertisement industry especially when targeting a huge market.
One of those reasons is having his own brand: OVO. The brand specializes in making upcoming music artists household names. Another reason is Drake’s sponsorships. He has sponsors with some of the biggest brands in the world. That includes brands such as Sprite and Apple.
Pathos is found in nostalgia for the song “Bye Bye Bye” which was a very popular song in the 90’s. The commercial wants the audience to think they have a little pity for the other various beverage companies, but really, they are just saying bye to them because they are taking over the market. By using the song “Bye Bye Bye” by Justin Timberlake, it is incorporating a huge celebrity that many people admire, you not only widen your audience, but you also get the emotions of the viewers interested in the drink Bai, along with the fans of Justin Timberlake. The “Bai Goes Big For the 2017 Super Bowl” commercial appeals to logos, because Bai wants to convince their audience to drink their product. The producers use logic
They do this by using Korean and English lyrics, and also by mixing the music and the style of dancing they do. While they do incorporate Western culture they don’t loose sight of their own Korean culture. This type of music is also widely known as, Kpop, and it has a strong influence on those of all different backgrounds of Asian youth and it also has a strong influence of those from Western Culture, like America and even the U.K. This article mentions the importance the role the Internet has on society today. The article says, “The internet has great potential for spreading awareness and exposure to the countless varieties of music around the world and for promoting the sale of music CDs and downloads” (Sutton 2009).
Kiss is similar to sports teams and will often be seen selling at a baseball game alongside the baseball merchandise (Waddell). • Wes Orshoski discusses the reputation Kiss has achieved as a brand and business. He describes Gene as a successful business brand who made the name Kiss a booming business of endless merchandise, and he describes how the identity of Kiss is also well preserved in the spirit of Gene’s business (Orshoski). • Guitar hero’s high sales have also shown to affect the artists’ sales, and the market has demonstrated itself as a win-win situation. Video games, like Guitar Hero, are great outlets for younger audiences to explore modern and classic rock.
More specifically, as strengths of a company it may consider the marketing plan, the management and the evolution of technology. The Internet Marketing plays one of the most important roles because using the Internet to market and share music is a way to reach a deal with recording label and earn millions for that. Free online promotion brings money in companies and help musicians and artist to start their career and become popular. Record labels dominate in the music industry and provide the opportunity in artists to make contracts for a lot of
Socio-cultural factors: • Apple IPhone products are defined, as luxury products and possession of such products are believed to bring high social status. • Today technology plays a major role in the socio-cultural factors, IPhone acts as a platform in this criteria, Technological factors: • Technology advances very quickly and it changes rapidly. • Lots of other companies invest lots in the field of technology and come up with new and attractive designs and
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
Rhetorical analysis (Apple's Envelope advertisement) Apple's "Envelope" advertisement is a 40-second commercial video; it talks mainly about the advent of the New MacBook Air, which is a slim laptop that Apple started to manufacture in 2008. (You Tube) This advertisement, which was produced by Steve Jobs, the previous CEO of Apple Company, was released on November 15, 2008. (Stern) The ad's synopsis was that a human's hand opens a manila envelope that contains a tiny paper cut out of a laptop, and gets this tiny paper out and places it on top of the envelope and then opens and closes the lid of the laptop. The commercial’s main purpose was to persuade its audience who are young and professionals who look for convenience, entertainment, and fashion of a thin portable laptop. The advertisement employs visual effects, credibility, metaphors, and logos to persuade customers of buying Apple’s product.
Those are examples of this advertisement. This advertisement of Apple triumphed because of the quality of the work of George Orwell. It is one of the brightest ads in history due to the use of language, the power of its images, the need for change and the powerful message conveyed (all made possible by the real images of the film). The brilliant use of Pathos has made this advertisement by Apple as a cultural icon. “In addition to the opportunities and challenges presented to semiotics by the ever-evolving resources for communication in interactive digital media, there are also opportunities in the use of such technologies and techniques for the practice of semiotics itself.” (O’Halloran, Tan, Smith, & Podlasov, 2010).
Coca-Cola also uses kairos to their advantage by airing their advertisement at a great time. With over 110 million people watching the game of the year, it is no surprise that “Love Story” is aired in between breaks. Having such a large audience view the product will most definitely persuade individuals to purchase their product. Coca-Cola has produced a unique product that quenches thirst while also bringing people together. “Love Story” has brought out the pathos and ethos of the viewers as well as persuading them to purchase a Coke to share with a loved one.