We share the same cultural identity as we consume those cultural artifacts of narratives, memories, stories and fantasies to incorporate their cultural representations in similar or different ways into our everyday rituals and practices of daily life. Besides, the social and cultural construction of identity is highly influenced by media communication in the modern age. Technologies have empowered the media to communicate their meaning to a variety of people; (Hall, 1997) Social and cultural identity are linked to issues of power, value systems, and ideology. The media uses representations, such as images, words, and characters or personae, to convey specific ideas and values related to culture and identity in a society. (Identity: Key Concepts,
What make you yourself? There are many elements that formulate people personalities and identities such as self-image and self- esteem. But the focus of this essay will be on Culture identity as it is an indispensable part of who you are. Culture identity "answers the question “who am I as a member of my group?” The shared traits, values, norms, experiences and history that are associated with one’s group are internalized by the individual to make up an essential component of his or her identity." ) Usborne, 2014).
Core values and the principles that stem from them, must be poised within the framework and intricacy of the human experience Values are strong beliefs about how the world should, how people should typically behave and the inclination over conditions of life. All professions have a set of value preferences that gives meaning and direction. Professional values, however, are not separate from societal values. Rather, professions take up certain societal values and society in turn offers sanctions to professions through supportive legislation, funding, delegation of responsibilities for certain societal functions and tools for ensuring that those functions are satisfactorily discharged. Wide-ranging societal values in a country may be reflected, for example, in the laws of the land which declare and ensure certain human rights of the people.
Culture, as defined, is the assimilated way of thinking, feeling and doing, which defines a society. And language cannot be dissociated from the culture. Language and culture are closely linked by symbols. Symbols being objects, images, sounds, words, and actions, having an acknowledged value, indicating some type of concept and expressing some type of an idea. Therefore, it is said that language is the main way of transmitting and passing on culture and perhaps the greatest achievement of mankind.
In this situation, culture plays an important role. It exerts its influence on the way we perceive the world and act in it. The ‘cultural knowledge’ or the knowledge which is essential for functioning in a society is based on certain preconceived and predetermined notions, termed as ‘cultural models’ (Dirven,Wolf and Polzenhagen, 2007: 1204). These cultural models are accountable for our views and attitudes towards various social institutions and values. Thus cultural models are also a part of sociolinguistic analysis of language.
This is what is known as holism, or the interconnection of all the various parts of culture. This is the integration characteristic of culture. Dynamism is important to a culture. This means
1. What John B. Thompson meant by the “symbolic forms” these forms are generally mainly under the rulebook of the notion of culture. Therefor linking symbolic forms with a concept of culture. According to Thompson “many analysts would agree that the study of cultural phenomena is a concern of central importance for the social sciences as a whole” (Thompson 1990: 123). This lead to the understanding that the significance of culture is a concern.
Culture in consumer behaviour could largely be considered as an essential determinant of an individual’s wants and behaviour. The impact that culture has on society is profound. Culture is the background of essential human factors like motivation, attitude, personality, family
That culture expresses its idiosyncrasies in a way that is 'culture-bound ': cultural words, proverbs and of course idiomatic expressions, whose origin and use are intrinsically and uniquely bound to the culture concerned. So we are called upon to do a cross-cultural translation whose success will depend on our understanding of the culture we are working with. Nida 'sdefinitions of formal and dynamic equivalence in 1964 considers cultural implications for translation.
How is it fair that others benefit from a culture that does not belong to them, but those from the culture are not benefited? In any academic platform plagiarism is a major offence. How is cultural appropriation any different? Aspects of certain cultures are used and wrongly made to belong to the appropriator. Taking someone’s culture is undoubtedly as wrong as plagiarism; however there is no punishment for the