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Compare And Contrast: Kendra Scott Vs. James Avery

568 Words3 Pages

Kendra Scott vs. James Avery Jennie Kwon once said that, “Jewelry has the power to be this one little thing that can make you feel unique.” It also has the power to be a statement piece that completes and ties an individual's outfit together. Kendra Scott and James Avery have rapidly become two of the most sought after jewelry companies in Texas. While both Texas based companies sell jewelry, each have their own specific style, range differently in price, and have differences in product options. Style holds one of the most significant difference between the two jewelry companies. While Kendra Scott's style would be classified as more of a higher class look, James Avery style fits more into an everyday type of look. Kendra’s signature look contains many different stones sold in various different colors. A metal color is then placed around that stone, and turned into either a bracelet, necklace, ring, or earrings. Whereas James Avery signature look contains a silver based look. They do offer color, but only offer color in a selective amount of items. They do however give an individual the opportunity to upgrade their product to gold rather than …show more content…

Kendra Scott gives their customers the option to customize every item of jewelry they sell. They allow their customers to pick their style, color of the stone, and type of metal. They do not charge for each individual customization, but charge differently for the style of the jewelry piece. Their price can range from as low as fifteen dollars for a charm, all the way up into the thousands of dollars for one individual item. James Avery only gives their customers the option to customize items such as engraving words, or changing to a different metal as previously stated. Unlike Kendra Scott, James Avery’s customizations cost per letter. They charge their customers up to forty dollars to engrave their

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