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Movie Park Germany Swot Analysis

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Movie Park Germany- one of the main competitors of Holland’s Walibi Park (Meike) .In June 1996 opened the leisure park Warner Bros. Movie World with a wide range of attractions and shows around the theme of the film. The park is divided into five worlds of experience, all based on famous Warner Bros. movies and successful German productions. According to (Warner Brosers) in 1999 opened the first wooden roller coaster in Germany as the newest attraction. More new rides like Top Spin "Riddler's Revenge" and "Looney Tunes Tea Party" followed soon. In 2004 the ownership changed (Wouter Dekkers). Movie Park Germany is now part of the Star Parks group. The license agreements with Warner Bros. expire at the end of the season. Under the name "Movie …show more content…

Aaker). Their marketing and targeting strategy is done in order to create stronger bonds with customers. They present their self as sensory and trustful which makes a strong impression on a visual sense. Furthermore, it triggers emotions in the customers mind. They want customers to recognize well known movies, film characters and childhood idols. Additional factors are the price, which is lower than the average price for theme parks, the infrastructure around the park, and the international popularity (Movie Park …show more content…

Movie Park Germany is known over the boarders and advertises with international known film or TV stars/movies. Holland’s Walibi Park is part of a whole company chain as similar as the Movie Park Germany is (Walibi Holland). Both are covering the same target group, families and especially kids. An important advantage of Movie Park is the good infrastructure. According to (Wouter Dekkers) they hire 100 permanent employees and more than 1000 seasonal workers. They provide more than 7200 parking spaces and the motorway as well as the train station are quite close. Furthermore, Movie Park Germany is more than just a theme park. It is often seen as a small own town. Apart from all their attractions, they offer you 39 shops and restaurants where you can get everything you need during such a special

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