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Compare And Contrast Nike And Adidas

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Comparing Nike and Adidas is like trying to compare LeBron and Jordan, or Messi and Ronaldo. Both are game changers in athletic wear. The controversy can never be solved because everyone has their own opinion to which brand they like better. For some, they idolize Nike because of the athletes that they sponsor. Others like to rock the urban style of Adidas. Nike and Adidas have been going head to head for as long as anyone can remember. Nike was founded and established in 1964, while Adidas was founded and established earlier in 1948. There are lots of differences between these two companies, but the ultimate deciding factor to which brand customers prefer comes down to their own opinion. Nike was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight and was officially named Nike Inc. on May 30, 1971 (Wiki). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (Wiki). Nike first started making shoes with the help of Bowerman. He made track shoes for Phil Knight, a track and field athlete, at the time, attending the University of Oregon. In Blue Ribbon Sports first year of business, they sold 1,300 pairs of running shoes. In 1966, Blue Ribbon Sports opened their first retail store located in Santa Monica, California next to a beauty salon (Wiki). Then the infamous Nike swoosh logo was created in 1971 by Carolyn Davidson (Citation). The company has flourished ever since opening and is showing nothing, but

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