Nike creates a strong ethos by adding big name stars that are respected and look up to. The Audiences may look at Kobe Bryant's ad and see that arguably one of the best shooting guards in the NBA wears nike shoes. People are going to desire that same shoe or product. Nike creates a idea in the audiences mind to go get the shoe that the celebrity is wearing. Nike draws consumer in with role models.
Who should the world call the best basketball player of all time ? Most people think Michael Jordan is the best basketball player of all time because of the impact he made on the game, the growth he has made throughout his basketball career, and fans he has brought to the game. Michael Jordan has made a big impact on the game of basketball. For example when “ Michael Jordan lifted off from the free throw line and handily won the 1988 dunk contest.” Michael Jordan 's famous dunk happened in the 1988 dunk contest. His famous dunk is known as the Air Jordan symbol.
Michael Jordan a former professional basketball player also considered one of the best to ever play the game has changed the league in many ways. Jordan born in Brooklyn, New York 1963, achieved many great goals during his college ,and high school career. Jordan changed the face of the NBA forever becoming a iconic “poster child” for the NBA because of his significant play style. The great contributions he made to the sport helped catapulted the game into a new level of popularity globalizing the sport even more. Jordan also influenced some of todays great players in the NBA now.
Why Basketball is the Best Sport (Rough Draft) Did you know the sport of Basketball was invented in 1891 and was played with a soccer ball and a peach basket? Due to the popularity of this game there were many developments to the game such as a different ball used for basketball, new hoops being constructed with backboards and many different accessories such as shoes, headbands, and jerseys. Over one hundred years later the game of basketball is one of the most popular sports to play and watch in the world. The games fast paced and high scoring game makes a thrilling moment for the people that are playing and watching. Due to this people form all around the world play basketball professionally and for leisure.
People and players look up to Michael as the greatest player. In most people 's opinions, there are several reasons why Michael Jordan is labeled as the world 's greatest basketball player: intelligence, work ethic, and creativity. One Reason Michael Jordan is the greatest basketball player is because he is very wise while
I want to play like him as I continue to get better and better every time I play basketball. Kobe makes the game much more enjoyable to watch because of his acrobatic shots and stunning defense. Basketball is my favorite sport of all-time. There are just endless possibilities when it comes to the thought of
From 1976 to 1983, Nike focused on product innovation, and launched the Air shoe which significantly contributed to a reversal in declining sales. From 1984 to 1996, Nike signed the endorsement contract with Michael Jordan, thus shaping the brand image of the professional basketball shoes, surpass Adidas and Puma as a leading brand in the industry (Kincade, 2010). The success of Nike air shoe let Nike acknowledge, design and promotion is the most powerful weapon in the competition. In order to concentrated on its core competency in the design and promotion, Nike didn 't go to
The only main difference being which rhetoric strategies they used. The first and most common way Pall Mall’s made their product more desirable was using a famous figure. This method of rhetoric comes from the greek word ethos (the action of using a character or figure that hold a higher stature in a community to promote an idea or opinion). Tied into the ethos trend in these commercials, was to attempt to make smoking look like the coolest thing a teenager could do. Pall Mall commercials always showed people from all classes, wealthy businessman, fisherman, and women.
Michael Jordan has won more championships than Lebron, his statistics are better than Lebron’s statistics, and he was recognized more by people when he was a player than Lebron has and is recognized. All of these statements along with the facts behind them just prove that Michael Jordan was a better basketball player than Lebron is now. If you still don’t believe that Michael Jordan is the best player of all time just listen to some of the NBA legends. Larry Bird once said, “everyone obviously thinks that Jordan was the best player ever”. Not only did Larry Bird make that statement so did Hakeem Olajuwon when he stated, “Lebron is among the all time greatest players, but Jordan was much superior to him”.
Furthermore, Patterson has an overall net rating of 10.9 this season, which ranks first among rotation players on the Raptors. Patterson’s 3 point shooting is a key reason for this because his spacing opens up lanes for drive heavy guards like Lowry and Derozan. For the Raptors to win this series it is essential that Patterson hits his open 3 point shots. In wins Patterson is shooting 40% from 3 and in losses only 29% from 3. What could bode well for Patterson is that in the 4 games against the bucks this season he is shooting a blistering .780 TS% and 53% from 3.
“I’ve failed over and over again in my life and that is why I succeed” (MJ). Michael with no doubt left the NBA as one of the greatest players to ever play the game of basketball. Now the question I’m gonna answer is who is better between Jordan and Kareem. Both players are well known players on and off the court but when it comes down to the best of the best MJ wins. Michael Jordan is a superior player to kareem because of his success on and off the court.
His ball handling skills were like no other. He led his team to the finals as they beat the Cleveland Cavaliers six-two making stephen Curry a champion. People couldn 't believe how he made the team pull together and how good he was. Some people thought that it might be all over though, that he would be a one year wonder. He proved them wrong, the next year, season 2015/2016 he led his team in beating not only one of the best records of all time but the most records of all time.
is. Brian Scalibrine, also known as the White Mamba, was tearing up the NBA since his arrival with the Nets. Brian Scalibrine is the G.O.A.T. because of the praise he got from his fans, his willingness to mentor young superstars and make them better, and his dominance as a player alone. Brian Scalibrine was known as the fan-favorite everywhere he went during his time in the NBA.