Analysis Of Coca Cola Supply Chain

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Two products that I usually buy at a convenience store are for example Lays Potato Chips, and Coca Cola beverages. Although both products have commanding market shares in their perspective market, both products have similar supply chains. To begin with, the different parts of a supply chain consist of raw materials/suppliers, manufacturing, distribution, retailers, and customers. In terms of Coca Cola with the company being one of the top global brands in the world, and with its products sold around the world daily, it makes sure that it has an effective supply chain management. Coca Cola aims to maximize its overall value generated by making sure that every one of its customers gets the right product, at the right time and in the right price…show more content…
Thus, the purchase of Coca Cola products would move products towards consumers while moving money and information towards the retailers such as Walmart. After that retailers would place in order to distributors to replenish the inventory/stock in which the flow of information moves back up the supply chain. Once the information flow reaches distributors it then transmits that information and money to the manufacturers such as those who provide and produce the product components which afterwards it ships down to the wholesalers. Lastly, the flow of information reaches the suppliers in exchange for material flow into their production processes. Thus, when I purchase a can/bottle of Coca Cola at a convenience store, my purchase represents the end of a supply chain’s delivery of an item and the beginning of information regarding the purchase flowing in the opposite direction. Even though Coca Cola is a global brand and is constantly expanding, its products never travel far to reach the final consumer, making it a local company in each market where it…show more content…
The process of lays potato chips begins in the raw materials it provides to manufacturers to produce the product. That is potato farms provide manufacturers with the flow of key materials/ingredients in producing the chip product. From there on manufacturers use the flow of information and materials to effectively produce the products and transfer that information to distributors who alter the products and flow materials to wholesalers who then sell the products to retailers. After that, retailers sell the product to consumers; in which the flow of information is reverted back to the starting process of the supply chain. Thus, the purchase of lays potato chips represents the end of the supply chain but the beginning of the flow of information to better strengthen its supply

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