This paper will basically describe two general approaches to gathering research. Those approaches are qualitative and quantitative. The qualitative approach to research is focusing and understanding something from a closer perspective. The quantitative approach tends be seen in mannerism from a larger number of individuals who use survey methods. This paper will also reflect the difference between quantitative and qualitative research methods, as well as compare them.
It provides an understanding of the problem, help to develop ideas for supporting quantitative research (Snapsurveys, 2016). I believe that qualitative research brings opinions or hypotheses and goes deeper into the issues or problems. There are many techniques used to collect the data like focus groups, conducting interviews and observations. I think the sample size here is small and the sampling is selected to fulfill the subject of study. For example, my friend is studying the role of heritage in attracting foreigners to Oman.
Firstly, both quantitative and qualitative methods involve the use of observations to address research questions (Onwuegbuzie & Leech 2005; Krauss, 2005). Both methodologies desctibe their data, construct explanatory arguments from their data and speculate about their outcomes. Secondly according to McGregor and Murnane (2010), most researchers incorporate safeguards into their research in order to minimize confirmation bias and other sources of invalidity that have the potential to prevail in every research study. This is prevalent in both research methodologies. Additionally, both quantitative and qualitative researchers use techniques to verify their data.
Qualitative data on the other hand, provides data that the researcher must draw results from using inductive reasoning. Lastly and perhaps most importantly, the two research methods differ in terms of what they are designed to do. Qualitative research aims to explain how and why certain things happen. Because quantitative research has no way of showing clear cut causality, it can be said that quantitative research is intended to be conclusive. Putting it in a simpler analogy, quantitative research would do measurements hundreds of rooms to figure out that a room’s brightness level correlates highly with the position of its light switch, whereas a qualitative research makes the observation that flicking the switch makes the room
Qualitative research explores phenomena and relies heavily on extensive interviewing. Once its data is collected, its research is modified according to what is found (Mack et al., 2005). Quantitative research, however, attempts to prove or disprove existing hypotheses concerning phenomena (Mack et al., 2005). It employs very rigid surveys, observations, and questionnaires. Despite their differences, both qualitative and quantitative research are effective and evidence
Research approach can be categorized into quantitative and qualitative research (Yates, 2004; Creswell, 2009). For this study, both quantitative and qualitative approaches were adopted. The adoption of each of the approaches in any research process come along with their limitations; therefore biases inherent in any of the methods could nullify or neutralize the biases of other methods (Hurmerinta – Peltomaki & Nummela, 2006). Usually, quantitative research conducts a deductive approach to the relationship between theory and research which focus on testing of theory (Bryman & Bell, 2011; Yin, 2008). Conversely, qualitative research emphasizes the words rather than quantification with data.
Introduction Research can be defined as a procedural and precise process of investigation, it aims at explaining a given phenomenon and tries to develop it and finally test the theories and explanatory concepts behind it. Basically, it focuses on explaining and contributing to scientific knowledge by collecting data, analyzing and then interpreting it for understanding the phenomenon. In this essay, there are two research approaches that are commonly used to conduct research namely quantitative and qualitative. Quantitative is mainly used to answer research questions based on numerical data while qualitative answer research questions based on textual data. a) Quantitative Method: In this research, the method involves gathering data for it to be quantified and therefore be placed under statistical treatment to provide support to the topic under study.
The aim of quantitative methodology in research is to predict the situation or event. By the statistical testing of variables, whether they have correlation or not this is focused on numerical data such hypotheses are tested and develop deductive conclusion of the situation and event. With respect to inquiry approach a qualitative inductive research approach which namely is value-laden (subjective) this is focused on process in contrast quantitative is deductive approach, value-free (objective) this is focused on outcomes. Hypotheses: In qualitative methodology research design is tentative and repeated it is allowed to work continuously on the particular social phenomena for further understanding of hypotheses or "theories" a social phenomena can "appear" from the
The issue is one of choosing the most appropriate research method to achieve stated research objectives. Keeping this view a combination of qualitative and quantitative methods has been used. By application of both methods in this study, it was intended that the disadvantages of pure quantitative and qualitative research could be minimized. 4.1 Research Approach: 4.1.1 Quantitative versus Qualitative Research Approach Quantitative research, what Evered& Louis (1991, p11) referred to as “inquiry from outside, is characterized by the researcher’s detachment from the organizational setting under study”, the premise being that the phenomena under study is separate from, unrelated to, independent of, and unaffected by the researcher”. In quantitative research Guba and Lincoln (1994, p108) argue that a “real” world is assumed and “how things are” and “how things really work” can be objectively determined.
Qualitative research allowed researchers interact actively with their participants (Muchnisky, 2003). According to Shaughnessy, Zechmeister, and Zechmeister (2003), qualitative research will not contain any statistical analysis since it only having verbal record. On the other way, quantitative methods will heavily rely on tests, rating scales, questionnaires, and physiological measures (Stone-Romero, 2002). This mean, quantitative research will reflect results in numbers while qualitative research will show results in flow diagrams and narrative descriptions of events or processes (Landy & Conte, 2004; Strauss & Corbin, 1990). When conduct qualitative studies on behavior, data such as how people experience and feel events in their lives will