Compare And Contrast Samsung's Classical Approaches To Strategy
In 2001, what Whittington tried collect various theories about strategy over the last 40 years and put them into four categories. He has taken a Western viewpoint. There are several different definitions of strategy. What Whittington has done is to place the prevailing approaches to strategy in the early 1960’s USA in the ‘classical’ approach to strategy according to Chandler’ s definition, as well as from contemporaries such as Ansoff and Sloan. This definition and perspective falls into the ‘content’ aspect of strategy. Richer Whittington 's four approaches. Each explanation (of why something works or happens the way it does) holds very different views about human ability to think clearly and sensibly and act …show more content…
Why these two specifically. Why the Classical approach is related to Samsung. The classical approach as said above it depended on the relational economic man. In another word, there is one person is in charge. In1938, Byung-Chull Lee was in charge of Samsung and after he died his son Kun-Hee Lee become the Chairman (the one who control the company). Kun-Hee Lee made lots of things to make Samsung become better. He even spends lots of money to do so. He even chose the design philosophy. As said before the classical approach is the most appropriate for stable and mature businesses. The second approach which is related to Samsung is the Evolutionary approach. The market is responsible for choosing the winners. First they were carrying for the quantity not quality. Samsung change from focus on quantity to quality. Samsung also changed its systems and processes to improve the design. This all result from the customer needs and what market wants. Samsung heads took the employees on a worldwide tour to make them see the world and become more open to it. So, they can think out of the box. Samsung did this because of the market. As a result to this, Market chooses Samsung as a winner from what is available. The market did not necessary choose the best. So, market chooses Samsung as the number one in the last five years. Leading branding consultancy firm, named Samsung as one of the fastest growing brands in its 2005 brand survey. This is how Samsung survive in competition
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