SWOT Analysis: The section gives you a well-rounded analysis of Starbucks strengths, weaknesses, opportunities and threats. With a market share of 32.8% in the United States (Statista, 2015) and with 21878 stores in 66 countries (Starbucks, 2015), Starbucks has a significant presence across the world. It is one of most prestigious brands in the coffeehouse sector and ranks 52 in world’s best brands (Forbes, 2015). Its strong market position and brand has enabled Starbucks to expand into International markets and also to grow significantly in the domestic markets. Over the years, Starbucks has achieved significant economies of scale with superior distribution channels and supplier relationships.
Local cafes can offer much lower price and more suited menu for its customer. Big coffeehouse chains specialize so they wouldn’t need to compete head-to-head with Starbucks. In both situations, Starbucks experiences intense competition and loses market share. 4. Saturated markets in the developed economies.
The Tim Hortons chain was established in 1964, Canada by Canadian hockey player Tim Horton. It is one of the most growing chains that focus on top quality, always fresh coffee, baked goods and home style lunches that have value, great service and community leadership. The first Tim Hortons restaurants offered only two products - coffee and donuts which remain two of the most popular today. The menu grew with as the consumer’s taste grew. They’re famous for timbits (bite sized donuts).
TIM HORTONS ALWAYS FRESH TIM HORTONS Introduction (10) Tim Hortons is a multinational fast casual restaurant known for its coffee and doughnuts. It is Canada 's largest quick service restaurant chain and was founded in 1964 in Hamilton, Ontario. It has quickly become a Canadian icon and it focuses on top quality, value, great service and community leadership. It has a total of 4,413 restaurants, including 3,660 restaurants in Canada, 650 in the United States, and 113 in the Middle East. Their guiding mission is to deliver superior quality products and services for their guests and communities through leadership, innovation, and partnerships.
Starbucks is likewise the most perceived brand in the café portion and is positioned 91st in the best worldwide brands of 2013.Starbucks adequately influences its rich image value by promoting items, permitting its image logo out. Such solid business sector position and brand acknowledgment permits the organization to increase noteworthy game changer in further venturing into universal markets furthermore help register higher development in both residential and worldwide markets. Through the years, they have attained to critical economies of scale with predominant circulation channels and supplier
PRODUCT Caffe Vergnano delivers more than just a cup of coffee; it offers the warm and tranquil Italian ambience that resonates well with the customers. Discussions will be done on how the product will be presented to the customers in the new market in terms of packaging, design features, branding and service delivery to ensure product success. According to the Data hero, Canada is ranked twelfth in the top fifteen counties in coffee consumption per capita in the world. On average, Canada consumes 1 cup per day per capita. Consumers in Canada are keeping up with the global trend of demanding value for their money.
It is vital for Starbucks Singapore to maintain an intimate international relationship with Starbucks origin country US and other 65 country chains by adhering the Starbucks business ethics, thereby building a sustainable coffee brand. 2.2 Economic EnterpriseOne (2015) reported that the Singapore economy is growing steadily with 2.1% in Q1
SWOT Analysis Strength Oldtown White Coffee is a food and beverage company that manufacture instant coffee and ready to drink coffee and running a café chain. When it comes to white coffee, Oldtown will definitely be the first brand to come out in the consumer’s brain. This is because, Oldtown White Coffee is a market leader with a strong brand name in the white coffee segment. Currently, Oldtown White Coffee has 220 café chain outlets in Malaysia, 10 outlets in Singapore, 18 outlets in Indonesia and 1 outlet in China. Not only that, Oldtown White Coffee has been offering their beverage products both local and overseas market such as Australia, United States, Hong Kong, Canada, Taiwan, Brunei and etc.
Coffee is the most favorite drink of most of the people around the world but in Turkey it is also used for fortune telling as well. Coffee culture in Turkey is present since the very beginning of the time. The famous poet said about the coffee culture that "Not the coffee, nor the coffeehouse is the longing of the soul, a friend is what the soul longs for, and coffee is just the excuse". Coffee culture in Turkey is very different from the rest of the world. Not only on the basis of the fortune telling but also on the methodology used behind the coffee making.
(Wikipedia) Today, Starbucks is present in 66 countries and interiorities and has grown to become the world’s largest coffee house. (Wikipedia) Starbucks continue to lead the industry in sustainable business because of its ability to address the external factor such as social, economic and technological factor. (Panmore) Economic factor refer to the character and direction of the economic system within which the firm operates. (Reference for business) Economic