Compare And Contrast The Peripheral And Central Routes In The 1984 Election
The 1984 election between the Republican candidate Ronald Reagan and Democrat candidate Walter Mondale was one that was mainly focused on economic issues, but also had some focus on social issues as well. Furthermore, both candidates had to be on top of their persuasion game, and they both used distinct peripheral and central routes in order to convince the general television watching American citizen to vote for them. First, Ronad Reagan in his Prouder, Stronger, Better commercial described the thriving economic state of the country by using a central route of persuasion. This central route of persuasion used cold, hard facts to describe the low rate of unemployment at the time, saying "today more men and women will go to work than ever before".
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