Target's main goal is to be the main shopping center for families. It's a classy discount store that focuses on customer loyalty and also has brand names that the customers wouldn't mind paying the higher prices for. Target's slogan, "Expect more, pay less" is recognizable throughout the country. It's also recognized for their coupons, red card rewards, and distinct red logo. Even when the economy takes a hit Target sales continue to grow, proving that it is one of the top retailers in the game at the moment.
The discount stores industry is highly competitive. Costco Wholesale Corporation directly competes with Wal-Mart stores and its subsidiary Sam’s Club, Target Stores, Kroger, BJ's Wholesale Club, and indirectly competes with e-commerce businesses such as Amazon.com etc. The key aspects of Costco's strategy have already been identified as ultra-low prices, limited product selection, treasure-hunt merchandising, to low-cost emphasized efficient productivity and its long-term growth strategy. Considering the data available (Exhibit 3) and from the chart below, over the past five years’ average revenue growth of Costco is higher than its competitors which is 8.31% where as Walmart landed with 3.54%, Kroger with 7.17% and Target with 2.13%. From the above chart, we can clearly observe that Costco’s sales are increasing linearly at a steady rate YOY.
Costco Wholesale Corporation is concidered to be one of the biggest retailer in the world. It is the second to be more percise after Walmart and their success is due to their ability to ignite a successful and profit making balance in coneying the internal and external factors shown in this SWOT analysis. The SWOT analysis will evaluate the external strategic factors which are the opportunities and threats that are related to the business. Also, the internal strategic factors which are the strengths and weaknesses of Costco Wholesale. Costco’s SWOT analysis will give a iinside look to the most important problem that the company must incorporate in its strategic formulation.
Nordstrom Rack aims to target middle class customers to compete with other similar businesses such as TJ Maxx and Ross. These off-price store have even exceeded sales over the full-line stores. Furthermore, Nordstroms online channel has attracted many millenials. The millennials are an integral part of the
Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.
When one goes to fill out a job application there are probably many thoughts running through ones’ mind. “Is this the right job for me, how much is the base pay, do they have good benefits, etc.” However not too many people take the time to do the research on the company that they are applying for. Instead they find out how great the company is or how horrible once they become apart of the company. Although there are some companies that are well known prior to people applying to them. Publix and Walmart are two well known retail companies that hold great and horrendous job standards.
Conclusions Based on Analysis According to the annual reports from both Home Depot and Lowe’s, Home Depot held an advantage over Lowe’s in the big box home improvement retail industry. As of 2016, Home Depot operates 2,278 stores in the United States, Canada and Mexico, and Lowe’s operates 2,129 stores worldwide. The metrics collected to measure the financial performance of these two large scale competitors in the retail industry are very important to determine the overall success of the company. Key financial metrics to be considered for retailers include profit margin, inventory turns and sales per square foot. The profit margin that a company maintains is a very important measure of success and health of the company, it can be calculated
CanGo is a young online ecommerce company that has seen tremendous growth in their few years of being around. The company has had most of their revenue come from the sale of books and now online gaming. This could help CanGo become one of the leading companies in the ecommerce market. With the online sales of books and online gamine CanGo will gain a stronghold on their competitors. As the business grows the philosophy of their business needs to be change so they can compete in the ecommerce market.
I would like to add that some of tWalmart’s strengths are brand recognition and convenience. Walmart “has grown over the last 50 years into the largest retailer in the world” (Walmart). Their stores have become well-known, widely accessible and have also evolved as a one-stop shop. Aside from household items, they also carry sports goods, electronics, and automotive needs. Moreover, one of Costco’s strengths would be high employee satisfaction.
Walmart is present in over 27 counties and was regarded as one of the three largest corporations in the world according to the 2012 edition of Business magazine. Moreover in the same year it was featured in being one of the 25 global retail brands. After becoming the part of Wal-Mart Asda has seen gradual increase in its sales making it the second biggest retailer in the UK. Succeeding the acquisition, Asda started converting all its stores to Wal-marts supermarket format and introduced “Price Rollback”. These low pricing strategies lead to Asda having success and positive outcomes as a result.