Comparing Netflix Inc, Capital One Financial Corp. And Harrah's

Decision Making

Prasheel Kumar

Grand Canyon University: BUS-660

April 18th 2016

Analytics competitors are the companies which take their future decisions based on the available data. This will make them efficient in reducing the capital and increasing the consumers. In other words the analytics competitors are on the top level in their business domain, it may be entertainment, finance, food, gaming etc. Some successful companies in analytics competition are Netflix Inc., Amazon.com Inc., Capital One Financial Corp. and Harrah's Entertainment Inc. All this firms are in top level in their domain, they achieved this success by finding the new ways to use the data/information available and technology is driving their analytics.

The analytical competitor is an organization that uses analytics extensively and systematically to outthink and execute the competition with technology. Analytics play a major in any company success, in the current market few companies are built on competitive analytics. For example Netflix Inc., it’s the company which completely took its birth on competitive analytics. Based on customer’s interests and the kind of price they’re looking, Netflix took its birth by using advanced technology. Till that time blockbuster DVDs were quite famous in the market, but with their online video streaming service Netflix entered into market and in no time blockbuster vanished in the market. Like Netflix a true analytics competitor will address the strength and weaknesses of the other businesses in their domain, which includes the companies that are not competitive current but may be in the future. They also analyze the list of products and strategies that they use to reach goals, they also analyze in such a way that other businesses cannot offer the same products. They also consider

But in the future it’ll helps the company in taking decisions. The good thing about analytics companies that they always tries to improve themselves and increase their customer base. Netflix is the best example for it. It openly announced that if any people (other than the ones working in Netflix Inc) who can write the algorithm to increase the company recommendation engine can get a prize money of $1 million. Their main intention is to provide improved service to customers and avoid competitors to enter in the market.

Before reading this article I used to think that analytics won’t play much role in the firm’s formation and growth. But after reading this article it is clear that competitive analytics plays a major role in taking the decisions in the company. I used think like companies focus on their current situation and take their future decisions by considering current customers. But the article says that, companies consider their competitors and also consider the consumers interests into account in making their decisions. It is also clear from article that many companies are built on competitive