ipl-logo

Qualitative And Quantitative Research Essay

762 Words4 Pages

In this report I am going to be comparing and contrasting quantitative and qualitative methods of research. Quantitative data is data that is generally focused on numbers for example methods like questionnaires and official statistics. Qualitative data is data that is a lot more in depth for example interviews and observations. I am going to be comparing questionnaires with interviews and official statistics with observations. Questionnaires are used to collect quantitative data as the results can be expressed with numbers. An example could be a questionnaire about the service a health care setting may provide. However, interviews on the other hand collect a more in depth answer as it usually is a face to face meeting. An example of this could be a job interview or a meeting between a person and their doctor. A difference between both these methods is that a questionnaire can be filled in quite quickly compared to an interview which it would take more time to complete as the amount of detail that is collected. Another difference is that with questionnaires people don’t have to write their name on the questionnaire so it can be anonymous whereas interviews have a formal meeting so the interviewer will know who the person is that is taking part in the interview, but this puts people at risk of feeling humiliated or …show more content…

Official statistics are used to collect numerical data known as statistics which can change over time. An example is that depression affects 1 in 10 people in the UK (NHS). This shows number of people that have a particular health issue and this number can change overtime. Observations are used to collect a range of data about people, cultures etc. an example of an observation could be a nursery worker watching how one particular child may interact with others around

Show More
Related

  • Nt1310 Unit 3 Research Methods

    617 Words  | 3 Pages

    n research methods, every researcher uses a procedure or a means of measurement to collect data. For example, three types of basic measurement collection are self-reports, observational, and physiological. Each method has their pros and cons in research. Depending on the research you are conducting these methods of measurement can either guide you to great discovery the pro, or skew your data making it unreliable the con. Observational measure is the method of measuring behaviors by directly observing subjects (Leary, M. R. (2011).

    Read More

  • Rideu Case Study Essay

    920 Words  | 4 Pages

    Rideau Medical Limited has developed a mood enhancing cream based on the doctor’s reports about the side effects of the mood enhancing tablets. After receiving approval, RML is now ready to market its product, however the company has asked us to carry out a research and gather as much information as possible so that the company can base their final decision on the results of the research. I will be carrying out both primary and secondary research to collect accurate information from different sources. The objective of this research is to find out how fast will the cream sell out, predict a profit or possible loss and future sales. I will use two research methods, which are: Survey (primary), Internet reviews and reports (secondary).

    Read More

  • Quantitative Research In Nursing

    823 Words  | 4 Pages

    It could also be defined as social research that uses empirical methods and empirical statement. Since quantitative research is about collecting numerical data to explain a phenomenon, particular question seem immediately suited to being answered using quantitative method. Quantitative research is a systematic process used to gather and statistically analyze information that has been measured by an instrument. Instruments are used to convert information into numbers. It examines phenomenon through the numerical representation of observations and statistical analysis.

    Read More

  • A Semi-Structured Interview

    575 Words  | 3 Pages

    A semi-structured interview is a qualitative research method undertaken to answer set questions while also giving the interviewer the opportunity to explore other areas of discussion (Evaluation Toolbox, 2010). Unlike questionnaires, interviews involve social interaction and require participants to essentially give data straight to the researcher of the experiment (McLeod, 2015). Structured interviews are generally formal and make the interviewer follow a strict set of questions so they do not stray into other questions that are not necessary. However, semi-structured interviews allow the interviewer to diverge into other topics when it feels appropriate to do so while also covering questions which are mandatory to bring up in the interview

    Read More

  • Qualitative Approach

    818 Words  | 4 Pages

    Cut-off date 27 February. Part1: Essay. ‘Evaluate the contribution of a qualitative approach to research on friendship’. Part2: DE100 project report – Method.

    Read More

  • Ethnography Essay

    564 Words  | 3 Pages

    Ethnography We all think of medical physicians and nurses whenever we feel the onset of the slightest cold, but there is another group of professionals that provide us with the medication we need: pharmacists and pharmacy technicians. The main role of a pharmacist is to dispense medication to their patients according to the prescription given. Before this, they must ensure that they dispense the right drugs and make sure the strength and dosage of the medicine are appropriate, as well as ensuring the medication is safe. Pharmacists give advice to their patients in assuring the appropriate use of medications.

    Read More

  • Naturalistic Observation, Survey, And Case Study

    538 Words  | 3 Pages

    An advantage of conducting a Survey is that it allows the researcher to collect a large amount of data over a short period of time. They can also be created and administered quickly and easily. A disadvantage of a Survey is that often times the answer choice on a survey may not reflect the participants true opinion. Case Study is a research method in which is single person is directly observed. This study is an open ended type of data collection.

    Read More

  • Disadvantages Of Qualitative Interview

    780 Words  | 4 Pages

    Last but not least, one of the widely used and well-established methods is an interview. An interview is a conversation between usually two people where questions are asked by the interviewer to elicit the facts or statements from the interviewee. Interviewing is considered as a qualitative method (Kumar, 2016,p.66), and it is a technique used to understand the experiences of others. Qualitative interviewing has many advantages. Possibly the greatest advantage is the depth of detail from the interviewee (Weiss, R.S. 1994).

    Read More

  • My Use Of Quantitative Research In Serial Killers

    728 Words  | 3 Pages

    I will begin my interview with these types of questions because it is the best way to make the subject comfortable and allow me to gain maximum flexibility to pursue certain topics. Although it may generate less systematic data, which may be difficult to analyze, it can help me gain a better insight into the lives of my serial killers. While I will begin my interview with a more laid back, conversational approach, I will also be asking questions from a list I prepared prior to the interview. Thus, making it a semi-structured type of interview. It will be hard to respond to new topics that unfold during the interview, but on the other hand, will obtain the necessary data for my study.

    Read More

  • Final Presentation Competency Development

    383 Words  | 2 Pages

    Information provided in an applicant's application for employment can be probed more deeply in the interview, and other information relevant to an applicant's qualifications can be elicited. Since interviews can be rather flexible, any missing pieces of information about an applicant can be collected at this time. Interview problems. As a selection method, interviews are problematic.

    Read More

  • Statistics Chapter 1 Study Guide

    255 Words  | 2 Pages

    After reading Chapter 1.1, I've learned that statistics involves the collection, organization, analyzation, and interpretation of data. Statistics is divided into two types, Descriptive statistics and Inferential statistics, and both are needed when using data. In order to use and apply descriptive and inferential statistics, it is crucial to understand the concepts and terms used in the study. First, you must decide who and what to measure. The individual is the "who" and it involves a person/object, while the variable is the "what" and involves measurements/observations of the individual in which makes up a population.

    Read More

  • Volume Moving Average Research Paper

    781 Words  | 4 Pages

    In a research study we may have lots of measures. Or we may measure a large number of people on any measure. Descriptive statistics help us to simplify large amounts of data in a sensible way. Each descriptive statistic reduces lots of data into a simpler summary. For instance, consider a simple number used to summarize how well a batter is performing in baseball, the batting average.

    Read More

  • Three Types Of Research Methodology

    700 Words  | 3 Pages

    The term Research Methodology refers to a set of procedures, methods & techniques that are put together by the researchers to obtain a solution to the problems they confront during the collection of data. The researchers look for the most crucial data which is inevitable for the research. Generally there are three kinds of approaches or research methods namely Qualitative, Quantitative and Mixed. These methods are used to gather data and resolve issues that emerge during the process of data gathering. The researcher can bring forward his findings either in the form of quantitative or qualitative or mixed research methodologies only when the data is collected based on the preliminary data gathering process and the secondary data gathering process.

    Read More

  • Management Scientific Method

    1191 Words  | 5 Pages

    For example, interviews (whether structured or unstructured) can be exhausting and can be conducted only over a closed group of people. Also, personal interviews can sometimes give biased results owing to interviewers influence, perception or misinterpretation. The type of interview also matters in the accuracy of the results, because a telephonic interview may not insight the similar sort of response as equally as a personal interview owing to various factors ranging from motivation to lack of honesty. Subjective responses cannot be generalised or used for comparison. The findings of a qualitative research method are difficult to translate in statistical terms.

    Read More

  • Quantitative Research: A Strength Of Quantitative Research

    780 Words  | 4 Pages

    In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. A strength of this type of research is that the data is in numeric form, making it easier to interpret. It also studies the relationship between independent and dependent variables and can address questions such as does a relationship between variables exist, what is the direction of the relationship, how strong is the relationship between the variables, and what is the nature of the relationship. To be able to discover and answer the cause-and-effect relationship is a strength of quantitative research. Lastly, in quantitative research, the study can either be experimental or nonexperimental, meaning clinical trial or observational study, allowing for different types of research studies to be conducted.

    Read More

More about Qualitative And Quantitative Research Essay

Open Document