Comparing Rhetorical Strategies In Coca-Cola And Grove Press Letters

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Rhetorical strategies are used in writing to convey the purpose of an essay to the reader. In the Coca-Cola and Grove Press letters, rhetorical strategies are used to varying degrees of effectiveness to convey the authors’ purposes. In the Coca-Cola letter, the purpose of the author is to inform Seaver that the theme of the advertisement Grove Press is using is similar to Coca-Cola’s slogan and to convince him that he should stop using it. Herbert achieves his purpose through the tone of his writing and his usage of methods of development. The author’s tone is pretentious. He sounds this way by listing all the the times Coca-Cola used the slogan, “It’s the Real Thing.”. This informs Seaver that Coca-Cola used the slogan in the past, and…show more content…
Seaver’s tone in the letter mocks Herbert’s arguments. While Coca-Cola’s goal is to defend their own company’s rights, they note that they don’t want confusion between the two products, seeming to be concerned for the book as well. Seaver, turns this against them by saying that they will ensure that salespeople will make sure to confirm that the customer is looking for the book and not a Coca-Cola. This makes Herbert’s argument ineffective by making fun of it and by assuring him that action will be taken to prevent confusion. Furthermore, Herbert says he is worried about the usage or the similar slogans would diminish its effectiveness. To counter that, Seaver states that, “Those who read our ad may well tend to go out and buy a Coke rather than our book…” He then continues to say they are fine with giving Coca-Cola this benefit. This once again mocks Herbert’s arguments because if Coca-Cola’s slogan is that well known, the book company would be advertising for Coca-Cola. This also indicates that people are unlikely to read a Coke ad and go out to buy a book so Herbert shouldn’t be worried about the slogan being less effective. The tone Seaver uses makes fun of Herbert’s letter and renders his arguments feeble, which increases the effectiveness of the Grove Press

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