Comparing Rhetorical Strategies In Coca-Cola And Grove Press Letters
Rhetorical strategies are used in writing to convey the purpose of an essay to the reader. In the Coca-Cola and Grove Press letters, rhetorical strategies are used to varying degrees of effectiveness to convey the authors’ purposes. In the Coca-Cola letter, the purpose of the author is to inform Seaver that the theme of the advertisement Grove Press is using is similar to Coca-Cola’s slogan and to convince him that he should stop using it. Herbert achieves his purpose through the tone of his writing and his usage of methods of development. The author’s tone is pretentious. He sounds this way by listing all the the times Coca-Cola used the slogan, “It’s the Real Thing.”. This informs Seaver that Coca-Cola used the slogan in the past, and …show more content…
Seaver’s tone in the letter mocks Herbert’s arguments. While Coca-Cola’s goal is to defend their own company’s rights, they note that they don’t want confusion between the two products, seeming to be concerned for the book as well. Seaver, turns this against them by saying that they will ensure that salespeople will make sure to confirm that the customer is looking for the book and not a Coca-Cola. This makes Herbert’s argument ineffective by making fun of it and by assuring him that action will be taken to prevent confusion. Furthermore, Herbert says he is worried about the usage or the similar slogans would diminish its effectiveness. To counter that, Seaver states that, “Those who read our ad may well tend to go out and buy a Coke rather than our book…” He then continues to say they are fine with giving Coca-Cola this benefit. This once again mocks Herbert’s arguments because if Coca-Cola’s slogan is that well known, the book company would be advertising for Coca-Cola. This also indicates that people are unlikely to read a Coke ad and go out to buy a book so Herbert shouldn’t be worried about the slogan being less effective. The tone Seaver uses makes fun of Herbert’s letter and renders his arguments feeble, which increases the effectiveness of the Grove Press
Rhetorical Analysis Of Seaver's Essay Claim
118 Words | 1 PagesHerbert starts his letter with his claim to the slogan it 's the real thing and states that Seaver has no right to the slogan. Herbert then backs up his argument by saying that Coca-Cola has a history with the slogan and that therefore the slogan belongs to Coca-Cola. Seaver then replies to Herbert 's absurd claim with a very sarcastic tone. Seaver mentions in his letter how they have instructed all of their salesmen to notify bookstores that whenever a customer asks for a copy of Diary of a Harlem Schoolteacher that the salesman asks the customer to clarify and make sure that what they are asking for really is a book and not a six pack of Coca-Cola.
Rhetorical Analysis Of Richard Seaver's Argument
680 Words | 3 PagesHe maintains a conscious naivety by using derisive underlying sarcasm masked by tactful verbal articulation in response to the authoritative and condescending tone of Herbert's letter, which allows for a persuasive and entertaining argument. Though Seaver uses humor to establish his purpose, he maintains the mutual respect between the two parties, despite him believing the conflict to be childlike and absurd. Since Herbert’s argument can be interpreted in multiple ways, Seaver attacks a fallacious interpretation of Herbert’s argument: the reason he is against the two companies using the same slogan is because consumers will be unable to tell the physical difference between a book and a beverage. Seaver says that “in order to avoid confusion between the respective products due to the slogan, each sales personnel is to make sure that what the customer wants is the book, rather than a Coke,” and adds that he fears “those who read (his) ad may well tend to go out and buy a Coke rather than (his) book.” Seaver also recognizes that Herbert cannot use the threat of the law and therefore ironically mentions his “strong sentiments concerning the First Amendment” and willingness to “defend to the death” Herbert’s right to use the slogan, even though his response was intended to regard his own rights.
Rhetorical Analysis: It's The Right Thing '
658 Words | 3 PagesHerbert addresses the problem of using the slogan with association of the book as there will "be a likelihood of confusion" as there is a "connection with our respective products" ( Herbert ,9-11.) Herbert brought the flawed idea that people would confuse the book and Coca Cola as they have the same slogan. However, Seaver counteracts this with verbal irony saying that the public would "mistake a book by a Harlem schoolteacher for a six-pack of Coca Cola" (Seaver,5-6.) Seaver distinguishes the flaw of Herbert's argument as people would not connect the two products even if they had the same slogan. This proves Herbert's argument as logically incorrect as the public would be able to tell which product is sponsored by which company, Coca Cola sodas by the Coca Cola Company and the Diary of a Harlem Schoolteacher by the Grove
What Is The Significance Of Seaver's Letter To Coca-Cola
311 Words | 2 PagesIn his letter Ira C. Herbert straightforwardly introduces the reasons for which he is writing his letter, which is to get Mr. Seaver to take down the advertisement in which he uses the phrase "It's the Real Thing" which according to Herbert, belongs to Coca-Cola. Herbert dully and unsuccessfully explains why Coca-Cola has claim over the phrase, his supposed evidence for this is that Coca-Cola was the first one to come up with the phrase. On the other hand, Seaver successfully rebuttals the idea of changing the advertisement through the use of logic and a sarcastic tone. For instance, in lines 4-6 Seaver sarcastically explains “I can fully understand that the public might be confused by our use of the expression, and mistake a book by a Harlem schooler for a six-pack of Coca-Cola. ”(lines 4-6).
Adrienne Lafrance Rhetorical Triangle
584 Words | 3 PagesAdrienne Lafrance, in ¨Alphabet, Jigsaw, and the Puzzle of Google’s New Brand,¨ conveys a message that consumers need to take a closer look at companies because are deceiving consumers through branding. The author transmits this message through using the rhetorical triangle, diction, and rhetorical transaction. The rhetorical triangle is the first technique most authors use when writing. Lafrance wrote her article towards a tech-savvy audience and posted it in the technology section of The Atlantic.
Rhetorical Analysis Of Mr. Herbert's Arguments
328 Words | 2 PagesSeaver emphasizes the absurdity of Mr. Herbert’s claim in the first section. Seaver constructs his argument around using sarcasm to highlight how ridiculous Herbert sounds stating that people might, “... mistake a book by a Harlem schoolteacher for a six-pack of Coca-Cola” (lines 5-6). Seaver uses sarcasm to strengthen his claim that the slogan should not be solely for Coca-Cola. Adding onto his case, Mr. Seaver uses a confident tone, stating that, “This, we think, should protect your interest and in no way harm ours” in reply to Herbert’s comment that both companies simultaneously using the slogan could affect the sales of both companies (lines 10-11). The confidence that Mr. Seaver shows is very persuasive and overall makes Seaver sound like he knows what he is writing
Rhetorical Devices In The Persuasive Letter
327 Words | 2 PagesWhen I look at my other pieces of writing, the “ Persuasive Letter” is the best one I could think of. As I look at the letter I can really tell I tried my best when writing it. I gave a lot of detail, and I did what the direction told me to do. Here an example from my work of how good I structure a sentence. “ I have come to realization that African American are more likely to be arrested, and receive more for a crime they commited than any other race”.
Death Of A Salesman Rhetorical Analysis
1552 Words | 7 PagesDeath of a Salesman BIFF’S PHILOSOPHICAL CONFLICT - Schema L Biff’s self before realizing his father is a “fake” can be illustrated by Lacan’s Schema L illustrated on the right. Biff Biff recognizes Willy as a model.
Strategic Communication Rhetorical Analysis
1626 Words | 7 PagesStrategic communication is the new slogan for several resources-inadequate non-profit organizations to intercede tactically in community discussion and advocate a change of attitude in the social theory. Effective strategic communication other than attempting to exercise impact or facilitate an organization’s goal but also involves imperative characteristic such as fostering dialogic interaction, promoting logical discussion to encourage comprehension, hence connecting genuineness and legality (Reddi, 1996). In this framework, public relations practitioners was permitted by strategic communication to deduce their boundary-spanning roles to oversee habitat requirements and relations by the means of statistic circulation (Digman, 1990) and motivate
Coca Cola Rhetorical Analysis Essay
1061 Words | 5 PagesThese advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
Rhetorical Analysis Of Understanding Patriarchy By Bell Hooks
1060 Words | 5 PagesRhetorical strategies are a variety of parts that make up an essay. The strategies include everything from explaining a process, to structure of writing. Whether the author 's purpose is to entertain, inform, or persuade, ultimately these strategies will strengthen not only the author’s purpose, but also the writing itsef. Typically when authors use these strategies, they are very precise to how they use them, and when deeply analysing a piece of writing, this is very clear. In Bell Hooks’ “Understanding Patriarchy”, she used rhetorical strategies to convey her purpose.
Summary Of The Unplanned Human Experiment
1058 Words | 5 PagesHer strategies enable the reader to feel and imagine the position that she is in, and this allows them to efficiently understand her argument. However, she does not demand the reader to hate advertisements, but allows them to draw conclusions on how effective they can be. While also stating her argument, she allows the reader to show sympathy and desire to her children in this “experiment” by thoroughly writing in an engaging and humorous tone. Steingraber finalizes her argument by counter-arguing that leaves the reader to believe this experiment was a “success”. Because of Steinbarger’s rhetorical devices, readers are able to grasp the idea of what advertisements can do to a person’s perception.
A Rhetorical Analysis Of Theodore Roosevelt's Speech
779 Words | 4 PagesThe use of these tactics allow for the the author to convey his purpose and message in such a way that it is not immediately rejected and the thought remains a possibility to be thought
Simon Sinek Persuasive Speech: The TED Talk
1021 Words | 5 PagesWe just happen to make great computers. Want to buy one” (Sinek). After he changes the original statement, the contrast between the two versions causes the audience to feel how unpersuasive the statement without a why is because it’s shallow and unappealing, and how persuasive the statement with a why is because it’s makes the audience feel like they are apart of the future. This effect helps prove Simon’s point by showing that without a why, an advertisement becomes unpersuasive. Also, this shows us that the intended audience for this talk was educated adults, because with more complex ideas and terminology a young or uneducated audience would not be able to grasp what the speaker was trying to convey.
Rhetorical Analysis Of Colgate Advertisements
768 Words | 4 PagesRhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.
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