Comparing Two Advertisements In The 1940's

In rural forested areas of North America, forest fires are a big problem. From Alberta to California forest fires wreak havoc, creating a path of destruction that could easily be prevented if people took the proper precautions. The United States government saw the issue at hand and took action, creating the character of Smokey the Bear. Smokey the Bear, as his name suggests, is a human-like bear and his purpose was simple, teach the American people the dangers of fire and how to prevent such destruction. Smokey has been in use for over half a century being quite successful, but with forest fires still being a problem the ad council saw the need for a new campaign and released a new set of advertisements for Smokey. One of

This paper is going to tell people all about an anti-littering campaign. This campaign comes from the August of 2014 campaign through the City of Toronto’s Livegreen Organization. This essay will show everyone how this advertisement uses different appeals in order to make a difference. These appeals are known as ethos, logos, and pathos. This advertisement can make a difference if used in the right way and the right places. This picture depicts that of two pieces of trash lying on the ground, after not being properly disposed of. This advertisement catches people’s attention because of the state the world is in right now and with knowing how much people do not care about what they are doing to it.

The advertisement displays an all capitalized statement by Archie Anderson, “I’m one of America’s 45 million smokers. I am not a moaner or a whiner. But I’m getting fed up. I’d like to get the government off my back.” This immediately captures the reader’s attention; such a statement leaves a reader with the urge to need to know what Archie has to say next. Archie’s target audience is not aimed exclusively towards smokers only but for non-smokers as well. His statement, “If you’re a non-smoker you may think the current attempts to ban smoking in America have nothing to do with you. But if you give me two minutes, I 'll tell you why I think it 's important that you know what 's going on and how it 's going to affect you.” Archie is committed to explain the cause and effect of banning smoking in America to individuals who do not smoke, thus persuading non-smokers to be on the same team as smokers who will be affected by

N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006). 223. http://doi.org/10.2105/AJPH.2005.066654 Accessed March 14, 2018

This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos. However, the pathos appeal is the strongest and the ethos appeal isn 't actually included with this advertisement.

The picture I chose, shows an image that is in the public eye of today’s society, the image of smoking and how people can be affected by it. In this picture, viewers can see how smoking can really affect one’s life and how the addiction can be harmful to not only the outside of the body, but also the inside. This photo shows a controversial side of the appeal that people become addicted to cigarettes and, even after trying to go cold turkey, some people still cannot get over the addiction. The first thing that is noticed is the noose. The noose is being wrapped around the woman’s neck comparing the cigarette to the noose in attempt to show death. The next thing noticed is the knife, in attempt to show the smoker slicing their wrist. The ad

Advertisements have been used throughout generations to persuade the viewer to purchase the product that the company is trying to sell. However, some companies appeal to the emotions instead of trying to sell the product itself. Companies have the ability to persuade the opinions of the reader and make an advertisement that can be mesmerizing. Advertisements have helped the awareness of what a products good for or how it is better than the other retailers product. As Jeremy Bradley states “Advertising can help your business to increase its value and build its reputation” (Bradley, Jeremy. The Impact of Advertising & Sales Promotion in Revenue, Increasing Value).

With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry. At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking.

I was assigned the rhetorical appeal, logos. Logos is based off of reasoning, facts, using statisics and logic to persuade the reader. For my example I found an anti-smoking adverstiment. The advermisensts goal is to persuade viewers to not start smoking. I believe this is an example of logos because the adversiments lists facts that smoking will kill you. The facts state that smoking will cause a raise in your blood pressure, wrinkles in your skin, may cause heart attacks and may cause cancer. The adverstiment includes true and logical facts that are hard to agrue with. The logos rhetroical appeal is based of using reasoning to convince a reader or viewer. The ad also does this by displaying a picture of a gun being loaded with cigarettes,

Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom. It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the

A campaign demonstrating the demand for cigarettes displays how cigarette advertisers sell cigarettes by saying that “it’s okay to smoke”. With this is mind, teens and young adults may want to buy a pack of cigarettes or feel the need to try one because advertisers are saying that it is socially acceptable. This similar tactic of approval occurs when an adult buys a specific cleaning supply because the rest of the world is buying one. In the end, we end up desiring items we don’t necessarily need. Whether it’s cleaning supplies, cigarettes , or weight loss pills; it is due to advertisement. In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is

After noticing the text in a child’s handwriting and the image of a cigarette box, the audiences’ gaze moves down to the colored logo in the bottom right hand corner. By making the logo colored rather than black and white, like the background, ASH draws the viewers’ attention to the logo. The logo serves as the face of a company; they’re meant to visually communicate the identity of the organization. The purpose of ASH including the logo is to demonstrate how their identity connects with their overall purpose of reducing tobacco usage. Additionally, a deeper examination of the print ad reveals the text “Visit ash.org to learn more about smoking and health,” with the website in a red text color. The inclusion of a website adds to the organization’s accountability and reputability by conveying ASH is well knowledgeable about this issue. The “.org” at the end of the website usually has a positive connotation with viewers since .org is mainly used for reputable sites. ASH, in order to build their reputability, draws their audience’s attention to the logo and the website before they even look at the other

In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing.

It is common to see advertisements that promote smoking and ensure that there is not health problems caused by cigarettes. Although, now that there is more technology and further research has been conducted we can conclude that smoking can cause health problems. Even with this information known about the advertising techniques of Chesterfield cigarettes it will never stop the company from manufacturing cigarettes, since these industries gain lot of money and won't stop just because a person decides to smoke that cigarettes that they are selling. Advertisement choose specific elements in their ads to draw the attention of the audience. In this particular ad they use the image Arthur Godfrey since he was famous in that era, and it was likely that people would listen to his promotion of smoking chesterfield cigarettes even if he didn't really like the

“The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements.