ipl-logo

Comparing Two Razors

976 Words4 Pages

My two images are advertisements of two different razor companies. The first ad is from Venus Vibrance made by Gillette, from a 2005 Cosmopolitan magazine; my second razor advertisement is from Schick the Intuition razor, from July 2003 Marie Claire magazine. Both images advertise women’s razors in a way to appeal other young women. The audience is for young women between the ages of 14 to 35. They make the images very realistic and one is eye catching and the other reveals that shaving is not glamorous. However the Intuition and Venus ads conveys, the two images to have both similarities and differences. The Venus advertisement has a beautiful super model in a white bikini, with her hands up and a beautiful smile on her face. It looks …show more content…

My first approach would be the beach seen, I would change it to a down to earth woman shaving in the shower using the razor. Showing the before and after photos of a woman with hairy legs using the razor. Mainly they need to show off the razor not the model she is not for sale. Women are not interested in a woman in a bathing suit. Women want to see super smooth legs and good results. Just standing in an image by the ocean dose not bring out the product that is being advertised. Like I said in my writing shaving is not glamorous or exciting to us as women know the struggle to shaving. That is why Venus needs to make their ad different and their products if they want to stay competitive with other razor companies. The best way to change an image is to see what women really want, women do not want to feel betrayed and feel down about their self-esteem. Venus always has a girl that is skinny in their advertisements. Why not put a plus size model in there advertisements, so all women will feel like the product is for all women. It feels like Venus is against people that have weight problems in their image to the world. For instance I would put women of all ages and shapes and sizes on my advertisement. Many companies use sexy women or men to advertise their products, but you have to compromise and change up the images. On my advertisement I would put a free coupon at the bottom to get women to try and coupons to save like 50% on the razor. Advertising plays a huge role in our society you have to please

Show More
Related

  • J Lo: The Use Of Ethos In Advertising

    298 Words  | 2 Pages

    The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.

    Read More

  • Dr. Pepper 10 Rhetorical Analysis

    631 Words  | 3 Pages

    When you look at the ad what do you see? Well if you are thinking about close-ups, use of color and light, and a slogan then you’re right. In the image you can see all of these techniques, you can see how they made the product be seen more than the background, how the sun is glaring through the trees to create a spotlight for the product, and how the slogan " It's Not For Women" is in big letters for all viewers to see. These techniques were mostly used in the

    Read More

  • Covergirl Ethos Pathos Logos

    670 Words  | 3 Pages

    Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.

    Read More

  • Body Positive Movement Analysis

    1061 Words  | 5 Pages

    At first glance, the advertisement seems like it is only promoting the brand Aerie, but with further inspection the viewer will also see that it is also promoting the Body Positive Movement. The advertisement uses the feelings of relatability, confidence, and empowerment to appeal emotionally to the viewer. Viewers will have a greater chance of remembering an ad if they can have an emotional connection to it. The brand Aerie is mainly targeted to younger females, which makes it easier to strike an emotional response with this population while promoting something like the Body Positive Movement. In this time period, it is common for girls to feel insecure about themselves since they are maturing and getting used to their bodies.

    Read More

  • Hair Club Ethos Pathos Logos

    890 Words  | 4 Pages

    When Observing the ad by Hairclub.com the reader can determine many things. The ad displays many different elements that draws in the audience and when looking further you can see what exactly the creator used to capture the audience’s attention. The logo used on the ad is what established credibility and ethos. The use of color, or lack of, the picture of the man with and without hair and also the words used on the ad is used to establish pathos. The creator uses both the elements of ethos and pathos and the ad appeal to the audience of middle aged men everywhere whom have hair loss issues.

    Read More

  • Cover Girl Advertisements About Skin Foundation

    644 Words  | 3 Pages

    Women will buy more products due to reliability of brand. The cover girl establish Logos by giving useful information hat how the brand anti-aging products are effective and would future more beautiful. Ellen accurately describes logic for the anti-aging Covergirl products by providing sceientific formula, for instance vitamin B and Spectrum SPF is used in the product to nourish the skin and minimize the wrinkles. Cover Girls advertisements also attempts to establish Pathos as they featured a well known model Ellen displaying smile on her face and feeling confidence again. She persuades the audience that using this products make her feel young and beautiful

    Read More

  • Ethos And Pathos In Revlon's Mascara Commercial Campaign

    407 Words  | 2 Pages

    Emotions and insecurities of women are played with in cosmetic commercials. By the end of the commercial, many women’s only hope is to look as perfect as the beautiful women in the

    Read More

  • Cover Girl Advertisement Analysis

    1385 Words  | 6 Pages

    The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it.

    Read More

  • Personal Narrative: The Changing Perception Of Women

    609 Words  | 3 Pages

    In 1998, people did not realize what they were doing to girl’s confidence and ability to feel beautiful in their own skin. They were showing the world what women could now look like through photo shop. For many years this trend continued, fortunately, in the year 2015 everything changed for the

    Read More

  • Gender Roles And Stereotypes In The Media And Advertising

    2048 Words  | 9 Pages

    In this essay I will be discussing how femininity is represented in contemporary advertisements. Evolution of Female Roles in Advertising

    Read More

  • Calvin Klein Advertisement Analysis Essay

    912 Words  | 4 Pages

    The campaign exposes such graphic images to send a subliminal message to its target audience. Any woman would want to look like her, and believe that using Orchid Soleil, Tom Ford perfume will help her achieve that idealistic image/lifestyle. Tom Ford is also known for his famous adverts released in 2007, promoting his new fragrance, which appeared with a bold and confrontational image of a bottle of his fragrance wedged between a woman’s thighs and cleavage. Overwhelmed with phallic symbolism and exploitation of a woman’s body, it does not come close to any definition of how such an ad even slightly defines ‘high

    Read More

  • I Love My Body: Advertisement Analysis

    971 Words  | 4 Pages

    In 2013, Victoria’s Secret launched a campaign advertisement called “I Love My Body”. When I first heard about it, I was excited to finally see some positive body image promoted by VS. However, the advertisement was the complete opposite of what I had expected. This advert was created to promote and persuade females of middle to high economic status from young adults to middle age to buy the seven styles of products from the lingerie collection Body by Victoria, as well as to promote self-acceptance.

    Read More

  • Semiotic Analysis Of A Dove Advert

    1904 Words  | 8 Pages

    This advert re-enforces hegemonic views of gender and the female image. The body shape of the women changes. The first woman is a woman who doesn’t fit the hegemonic, cultural stereotype of beauty. She is slightly heavier-set than the next two women. Dove states that their product will make women look more beautiful, the before product is less ‘skinny’ than the later products.

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.

    Read More

  • Advertisements Use Semiotics In Advertising

    1953 Words  | 8 Pages

    Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never

    Read More

More about Comparing Two Razors

Open Document