In 2011, the organisation had around €46.5 billion turnover reflecting an increase of 5 percent. The organisation has mainly 17 brands for homes in three different categories but the myriad of acquisitions and purchase of brand rights, the organisation has a huge portfolio of diverse global, regional, and local brands. The organisation has considered a sustainable living plan targeting to reduce the environment footprint of its products. Through this, the organisation is helping around 1 billion people to improve their health and wellbeing along with the source of 100 percent of its agriculture raw materials by 2020. It has a noteworthy implication in textile washing industry since environmentally friendly textile washing products have become the most recent focal point in the
An Environmental Analysis of Tesla Motors BN171040 BUS 510 Marketing Management Professor: Dr. Brent Rapisardi Westcliff University 17/09/2017 Abstract Tesla Motors is one of the pioneers in electric vehicle in the world know for its innovative and technological superiority in its products, this study analyzed the environment effecting market of Tesla, especially in context to six environments namely Economic, Political/Legal, Socio-Cultural, Natural, Demographic and Technological environments on a global scale. It was observed that all these environments had impacted Tesla greatly in terms of sales, value, brand image and more and have also helped in shaping up Tesla. These factors are also the major factors behind the success of Tesla
Furthermore, Herman Miller international presence represents 15% of its sales and is predicted to be an important area for future growth. The company is an environmental leader with in the furniture industry. Many initiatives have been made to make their production process more environmentally friendly such as their zero landfill and zero hazardous waste generation. Herman Miller after working with McDonough and Braungart consulting firm wanted to implement the Cradle-to-Cradle (C2C) design protocol. The C2C protocol is about recycling the products after their use has been exhausted to make, new products.
Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities. John Elkington designed a framework called Triple Bottom Line(TBL) (cite), which allows employees or entrepreneurs to adopt it for evaluating their performances regarding three dimensions people, planet, and profit. Starbucks is one of successful corporations which uses the Triple Bottom Line. The underlying Starbucks’s policy is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time" ( Herbeck, 2012). The statement which was previously mentioned shows that Starbucks does not solely concentrate upon their profits, but their stakeholders’ well beings and the environment as well.
Indian companies have started paying increased attention to sustainability issues and large companies have started establishing a clear link between sustainability and risk management, while conducting their everyday business. This is very much evident from the fact that, about 80 Indian companies in the year 2012 were doing sustainability reporting using the framework developed by the Global Reporting Initiative (GRI) whereas, the number was about just 34 in 2011, indicating that more and more companies are recognizing the value of such reporting. Incorporating sustainability standards as part of internal audit; effectively communicating sustainability development successes, policies; using partnerships between government, businesses and civil society; can be few policies to boost up the corporate sustainability culture in India and move towards actual implementation with real
Global brand recognition and equity: Starbucks is the most recognized brand in the coffeehouse segment and ranks 64th of the Interbrand / Business Week list of the top 100 global brands. It effectively leverages its rich brand equity by merchandising its products and licensing its brand. Its immense brand value also allowed for successful tie-ups with leading retail chains for its branded foods and beverages. The brand is so widely-recognizable that the company dropped the words "Starbucks Coffee" from the logo without fear of losing its
Samsung Electronics is the world's largest high-tech company, is also in transition to adapt to the rapid changes in the climate and to fulfil the social responsibilities to consumers and global citizens. Samsung said it is investing 1.01 trillion won (US $ 865 million) in 2009 to develop environmentally friendly products and build green production bases to meet the overall sustainable development goals set out in the Planet First ™ program. The standardization of greenhouse gas emissions for sales of production facilities was also reduced by 31% and the average energy efficiency of new products increased by 16%. Besides, Samsung Electronics Samsung has acquired the global ecolabel of 2,134 products and made the company the No.1 eco-friendly
NativeEnergy is American-Indian majority owned marketer of renewable energy credits which offers individuals or organisations to reimburse their carbon footprints. Blockbuster movie ‘The Day After Tomorrow’ (2004) directed by Roland Emmerich made a milestone in environment too. Emmerich had paid $200,000 for planting trees by offsetting 10,000 tonnes of carbon dioxide generated during making his climate catastrophe film. Sweet Land directed by Ali Selim also set their foot to reduce and then nullify the greenhouse gases produced in the film. Filmmaker Ali Selim says,”It is possible, however, to make movie with less environmental impact” (Oettinger).
Bottled water is a very profitable business. Last year(2014) in the United States, Americans spend over 13 billion dollar on bottled water (Brown 2015), it is an exceedingly convenience product, allow us buying clean water whenever we go and in an acceptable charge. Nestlé Water with 9% sales tenancy might sound unapparent, but it occupy near USD 9,000 million total sales (Nestlé 2014). For shareholders and investors, it certainly worth investment. Water used to be a gift from the mother nature, it should be a basic human right, allowed everyone to share.
Main strategic theme was to distribution and expansion of inverter products for world market and energy saving solutions. Daikin also sought Environmental protection certification standard such as ISO 14001 by 2010.Comanpy entered full-fledged market of combustion heaters and heat pumps and lined up these products as per market needs. Company even achieved 10% profitability as against 15% in chemical ETFE business. Daikin’s Global region-wise business plan for Fusion 2010 was as follows. Demography 2007 Sales Targets in ¥ Billion 2010 Sales Targets in ¥ Billion Europe 341.3 500 Japan 372.6 500 China 138.2