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Steve Jobs: Innovation Case Study

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First and foremost, Apple has continually innovated and created new and technologically advanced products for the mass market. The company has strived to create products that give the customers the wow factor which has essentially created a large customer community. Secondly, Apple has over the time created a correlated system in which one product depends on the other thereby growing each segment as a common unit. For instance, by creating the iPhone, the company created the need for applications which can only be built the use of the Macintosh computers. With the success of the iPhones, there is a correlated growth in the app market and the Mac computers sales. Thirdly, Apple’s has created a company culture of hiring the best of the best in the technology world. This …show more content…

However, the company is not doomed per se, in fact, Steve Jobs left the culture of innovation well instilled in the management and the employees of the company. A culture which has been well maintained over the years. Steve Jobs besides being the founder and the Chief Executive Officer of Apple, he was the brain behind the great innovation ranging from the Macintosh operating system to the early entrance into the revolutionary smartphone and tablet market. He greatly contributed to the development of innovation and development culture within the company. Besides his contributions to Apple, Steve Jobs was also highly regarded in the technology world, his contributions greatly shaped the personal computer, mobile phones, and tablet industries significantly. Apple can thus respond to his loss by ensuring that his legacy is preserved through the continuation of innovativeness and development of revolutionary devices. Since the company has not deviated from Job’s style of operation, I would be willing to invest in Apple. Not only is the company the most valuable company globally, it is also by far the company with the most loyal

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