Swot Analysis Of Bmw

1696 Words7 Pages
In this essay I will compare 6 different BMW models between 1940 and 2004. Comparing and analyzing the different styles and how they evolved, and what influenced the famous designers such as Fritz Fiedler, Albrecht von Goertz, Alex von Falkenhausen,

BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1916. It’s headquarters are in Munich, Germany and the company also owns and produces Mini cars, and Rolls-Royce Motor Cars.
The BMW initials stand for Bayerische Motoren Werke (Bavarian Motor Works) and are famous worldwide for building quality and luxury automobiles.


1940 – BMW
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In 1955, BMW achieves a great success with the BMW 507: the dream roadster with its dynamic silhouette and its broad, flat kidney grille steals the show from the competition – and not only during its premier at the International Motor Show (IAA).
The BMW 507 immediately captures the hearts of automobile fans. Its unrivalled elegance, the stylish hip swing and the air vent element on the side still serve as an inspiration for the BMW roadsters today. The low production run of only 252 models makes it one of the most valuable classic cars today.

BMW introduced the new 507 TS Roadster in 1955, at New York. Based on the BMW 501/502 saloon models, this new convertible was designed to challenge Jaguar and Mercedes-Benz on the sports car market.Designed by Albrecht von Goertz. It featured a shorter chassis as compared to the BMW 503 and benefited from a bodywork completely hand-made out of aluminium. The novelty about this 507 Roadster was that every single bodywork was unique and no rooftop would match any other body style. The engine itself featured lightweight components, the aluminium-alloy 3.2L V8 unit delivering up to 160 hp while mated to a 4-speed manual transmission. This model was discontinued in 1959 due to financial problems from the German manufacturer. Only 252 units were assembled throughout its 4 years of
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The BMW 3.0 CS instantly inspired the public during its premiere in 1971. Because of its elegance and lightness, experts regard the coupé as one of the finest automobile designs of the 1970s.
The design of this breathtaking coupé is characterised by dynamic proportions and elegant contours. For the first time, the BMW 3.0 CS exhibits all the characteristic BMW design features such as the kidney grille, double-round headlights, crease line and Hofmeister kink. Even today, it is still an important source of inspiration for the BMW designers.

The BMW coupe was first conceived in the mid-1960s, with the design of the two-liter Karmann coupe. It was developed into the E9 chassis in 1968. With the introduction of the CS coupe, it was clear that BMW was ready to make the return to the luxury car market. BMW wasted no time in taking it racing. The company created the M Division in 1972, consisting of 35 employees, and it was this division that would spearhead BMW's assault on the European Touring Car
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