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Comparison Of Dietrich Mateschitz And Red Bull

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Dietrich Mateschitz and Red Bull When we hear of is a famous brands and soft drinks, one of the most famous brand name that comes to our mind is Red Bull. The start of Red Bull in 1987 brought some big changes in the energy drink and marketing industry, and Dietrich Mateschitz was the founder behind the brand. Right now Red Bull is one of the most famous and even biggest energy drink producer. The brand sells its in Austria produced soft drinks in about 160 different countries worldwide, and sold more than 5 billion cans so far. Owning about 49% of the company creating Red Bull energy drinks, Mateschitz is one of the most successful Austrian euntrpaneurs. His net worth is estimated at around 10.8 billion USD. Red Bull has more than 60 percent …show more content…

It is made is made for challenging and stressfull situations and should increase your mental power as well as your physical abilities. In short: it gives you the power to do everything you want at any time. Many well knowen studies and institutes have proven the energetic effect of Red Bull. As well the drink is prefered by many by a lot of world famous athletes in top extreme sport, motor sport pilots, opinion-leaders and other famous people with an exiting and challenging lifestyle. Since they made many previously unknown extreme sports famous in the industry by their sponsorship Red Bull started to focus on more common and mainstream sports as well. The general marketing strategy is not a secret and has propably changed the way many leading businesses do marketing, promotion or sponsor their sport teams. During their existence, Red Bull has perfectionized and adopted their strategies in marketing and advetisement so they where able to differ from many other brands and which led to an new era in sponsorship and marketing for other brands to follow, sponsoring extreme sports as well as humanitary projects, art shows, breakdancing and video game …show more content…

Not only have Red Bull invested heavily in creating events, but they’ve played a major role in supporting extreme sports from youth levels, enabling extreme sports to become increasingly accessible. Red Bull successfully changed the lack of media attention that extreme sports was getting and subsequently changed that. Taking ownership of individuals and teams involved within extreme sports, endorsing the sports and indirectly promoting the brand. They’ve captured and inspired extreme sports enthusiasts and associated many exciting and engaging sports with the caffeine-filled drink with their sponsorship marketing strategy. Its in creating the public image of the brand that has served as the majority

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