Comparison Of El Toro Mexican Bar And Grill

A staple Mexican restaurant in the small town Springfield Ohio, it is a bit more pricey than the other local chain restaurants, but quick nonetheless and quite busy every evening past 5 o’clock. El Toro Mexican Bar and Grill. The name speaks for itself, it is a chain Mexican restaurant with a bar in every location. It serves Mexican dishes such as; taquitos, enchiladas, tacos, fajitas as well as classic and familiar American dishes like cheeseburgers and chicken fingers. The restaurant interior has many cultural references to Mexico. There are paintings of Dia De Los Muertos, traditional looking weapons and other cultural paraphernalia hanging on the walls. The menu of El Toro uses noticeable tactics such as color, number of options and verbiage to manipulate the consumer to spend more money and stay longer at the restaurant.

The target demographic is families and larger parties. The restaurant only has tables and booths that sit 4+, and the menu is very colorful with an included children's section in the

It has a longer description than the other appetizers to ensure that the customer knows exactly what he or she is getting. It can be observed that the longer descriptions are only under the most expensive items, this approach makes the more expensive dish seem more appealing and worth the money. The descriptions commonly use words such as ‘perfect’ and ‘tempting’ in the direct description (El Toro), this suggests that the restaurant is cheaper because it has to include extra information to convince the consumer to buy it. Despite the long descriptions, there is no direct description of how the dishes are made nor a mention of calorie count. However the menu uses adjectives such as ‘sizzling’ and ‘grilled’ and some dishes include a spice warning for spicy food, revealing a hint of how the dishes are prepared (El