Kellogg’s should keep in mind the mistakes made by brands such as Horlicks while devising its diversification strategy. Horlicks being a Nutritious brand diversified into the noodle business with the launch of Foodles, which turned out to be disastrous and diluted the brand image of Horlicks. 1Source:OutlookBusiness Conclusion - Kellogg’s is the Market Leader in India with a market share 65- 70%. The Breakfast Cereal Market is growing at 17% CAGR over the past 5 years and India is the fastest growing market among South Asian countries in terms of Breakfast Cereal consumption. All these add up to a positive road map for Kellogg’s in India, however there are two main barriers for Kellogg’s which is impeding its growth in India.
QUESTION .1 Marketing is a function which is trying to find the willingness or wish of the shopper and try to obtain them, that work to improve and develop products on a permanent basis to achieve customer satisfaction and keep increasing customer preparation , marketing is a number of procedure and steps to contribute to the flux of products, goods and customer services ,over the realization of the best production of the goods (American Marketing Association, Board Directors) . There are actually 5 different Marketing Management Concepts which are: Production Concept: Production of goods in large quantities trouble when it comes to production concept. It is suppose that enough products should be in the market for customers who want to
This report attempts to evaluate the success of Kellogg’s as an organisation due to their diverse product portfolio and how other factors such as CSR and quality control impact their products. Kellogg’s is an America Multinational manufacturer that specialises in healthy and nutritional breakfast foods. It began when its founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg mistakenly flaked wheat berries in an attempt to create a granola bar, and continued to experiment with this failure until they invented the recipe for Kellogg’s Corn Flakes. Some of the organisations famous brands now include; Special K, All Bran, Cheez-It, Pringles, Keebler, Rice Krispies, Coco Pops, Frosted Flakes and Froot Loops which all include various snacks and breakfast products.
The segmentation of Kellogg’s Special K is international, as their products are sold all over the world in 18 different countries. The company must have the right size and growth of the selected target market, and it must keep it segments attractive all the time. Kellogg’s special K has many competitors such as Atkins, Quaker, Nestle, etc. However, it is differentiated from them for having low calorie snack bars that will attract more customers to buy their product. In conclusion, Kellogg’s targeting women for the Special K product and focusing on selling healthier snack bars makes their product more attractive than its
February marked the 112th year since Kellogg’s was founded. As it continues to progress into the future many wonder how Kellogg’s is going to approach this. It has progressed beyond just being a cereal company since it was founded in 1906. Kellogg’s Flagship Product, Current Market, & Pricing Strategy Kellogg’s flagship product, Kellogg’s Corn Flakes, is the iconic cereal of this company. This corn flake cereal has been around since the very beginning of Kellogg’s.
KELLOGS: JOURNEY FROM TASTELESS TASTEFUL ABOUT Kellogs is an American based multinational association set up by WILL KEITH KELLOGG in 1906.Its global home office is in BATTLE CREEK,MICHIGAN,UK. It is colossally acclaimed brand with its product being sold in 160 countries .It has an arrangements turnover of over $9 billion. Kelloggs produces breakfast cereals and convenience goods. Its essential brands are: CEREALS: Cornflakes Fruit circles Frosted Flakes Raisin bars Rice crispies Cocochops All grain Chocos Apple jacks et cetera. TOASTER PASTERIES Pop Tarts WARM BREAKFAST Eggo Special K etc and many more...
INTRODUCTION TO MARKETING Marketing is a process of communicating the value of product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a Societal point of view, Marketing is a link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is a process of communicating the value of a product or service through positioning to customers.
in Canton, which cost only $150, proved so effective that demand soon outran supply. "Subsequently, W. K. almost depleted the slim financial resources [of his company] by contracting for a fullpage advertisement in the July, 1906, issue of the Ladies' Home fournal." 30 John L. Kellogg's comments with respect to his father's actions are enlightening: 31 "W. K. Kellogg could have gone along advertising in a small, conservative way, letting the campaignaturally build itself up from the profits. But he wanted to get his product across in a hurry and he believed in it to the extent of literally risking his business on that one-page ad." During his first year of operations, it is said that Kellogg spent one-third of his company's working capital on advertising.
A major reason for Kellogg 's failure in India was the taste of its products which did not suit Indian breakfast habits. Another mistake was the positioning of the product done by Kellogg Company. Initially the company’s advertisements and promotions focussed only on the health aspects of the product instead of the fun /health plan that the product stood on in other markets. This positioning strategy had given the brand a “health product” image to the product. Another reason for failure of the product is premium pricing strategy.