Comparison Of Snap Fitness And Planet Fitness
Introduction The purpose of this research paper is to understand and analyze the model differences between two of the leading franchise fitness companies, Snap Fitness and Planet Fitness. During the past decade, there has been some market segmentation in the fitness industry as it relates to gym facilities. Specifically, a number of companies have entered the marketplace offering similar amenities in a smaller facility as compared to traditional “big box” gyms throughout the United States. The names range from 24-Hour Fitness, Snap Fitness, Simply Fit, Planet Fitness and many more. First, we consider the overall changes in the fitness industry in the past two decades. Second, we will review a summarized history of both fitness franchises.
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