Social Responsibility
Corporate Social Responsibility is the responsibility by business to behave ethically and contribute to economic development while improving the quality of life in the workforce, local community and society. According to Robbins and Coulter (2014, pp. 156 – 158), social responsibility can be classified into 3 stages. It is found that both Coca-Cola and Nestle Company are socially responsible. Figure 1: Comparison of Social Obligation, Social Responsiveness and Social Responsibility
Cola-Cola
Coca-Cola enterprise is a public company, its business make a significant economic contribution to the countries and communities in the world. They sold approximately 12 billion bottles and cans through more than one million retail customers across the world and generating approximately $8.2 billion in revenue and $1 billion in operating income in 2014. (W. Jon, 2015) Hence, Coca-Cola company business has huge environmental and social impacts across the life cycle of their products. The life cycle is from the sourcing and use of raw materials and ingredients, to the manufacturing of products until the product disposal. They are also committed to reduce the impact across the value chain by reducing the carbon footprint of the drink and minimizing the water impacts in their value chain. However, there are also has a biggest impact lies beyond their business operations. (Coca-Cola CSR, 2014) Energy and climate change
According to the New Climate Economy report,
The social costs of producing a can of coke in terms of resources, pollution, etc. are extensive. The amount of water that is needed to create a single liter of Coca-Cola is vastly different. For every nine liters of fresh water, only one liter of Coca-Cola is created. The pollution created by the Coke plants is also costly. Pollution arises due to impurities sin the air and water from shipments and factories themselves.
This can be considered a negative impact on both companies as due to the similarity in their products, price wars are often triggered as consumers will tend to purchase the cheap option. With lowering the prices both PepsiCo and Coca-Cola are losing potential sale revenues and thus profits. Once the price wars come to a stand still, the businesses look for alternative marketing strategies to get an upperhand, such as products. To respond to this rivalry, PepsiCo has recently expanded their beverage
Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders . The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.
SOCIAL RESPONSIBILITY As we defined above that social responsibility is to protect and enhance well-being of living things. Every organization is socially responsible to protect the environment and they can do there much which is legally required for the organizations. The very first social responsibility of every business is that to earn enough profit to meet his expenses. If the firm cannot earn profit no social need and social responsibility can be met by the firm the firm fails.
Discussion Nestlé’s Corporate Social Responsibility consists of looking further then the own company needs or profits and pay more attention to other stakeholders. Everyone concerned or connected to the company business will get a closer look on their situation and will be treated right. They divide the stakeholders in two categories; the first being the internal stakeholders such as employees and shareholders. The second category is external stakeholders where we find the suppliers, customers, environment and so on.
1) Evaluate how Nestlé 's approach to corporate responsibility was good for their business. Corporate businesses generally have to meet ethical, legal, commercial and public expectations. That is what is expected of the business world today. This is known as the Corporate Social Responsibility (CSR). However, businesses with short-term goal will rarely practice CSR since practicing it does not bring any benefit.
Introduction Sustainability has been mentioned as a goal of businesses. During the mid 1990s John Elkington created the triple bottom line plan under the concept of sustainability. Sustainability can be defined in many ways, but the simplest way is “Ability to sustain” (Sustainability, 2010). The triple bottom line is an accounting framework, and there are three dimensions of sustainability among them people, planet and profit (3Ps). The concept of TBL is to measure the profitable, social and environmental performance of the company.
POLITICAL Political factors can often give a big impact on the business of a company. Often this factor is not in the hand of the organization. Several aspects of government policies can make a huge difference. However, all firls are required to follow the law. It is the responsibility of the organization to find how upcoming legislations can affect their activities.
Following are some of the factors that are influencing Coca Cola 's operations: 1. Changes in laws and regulations: Changes in accounting standards, taxation requirements (tax rate changes, modified tax law interpretations, entrance of new tax laws), and environmental laws either in domestic or foreign authorities.
Davis (as cited by Khalidah, Zulkufly, & Lau, 2014) defined Corporate Social Responsibility (CSR) as “… the firm’s consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm. It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which stats that a firm can never exist In a vacuum (Khalidah et.
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
Coca cola uses many different techniques to differentiate their brand and product from others. This is done by the colors, shapes, styles and the font of their logo. The font of the coca cola logo is one of the most recognizable brands around the world being recognized by 96% of the world’s population. The company has invested a lot of time and money in research and development to ensure the most effective life cycle impact of its
Coca-Cola will need to find a way to sustainably manufacture that will not pillage the continents already scarce natural resource. The general health is also a critical issue unlike many other markets people do need the extra calories, but critics will argue that they should be getting them through other means of nutrition. Also, there is a great concern about water usage for the production of Coca-Cola’s product and the impact of not having sufficient refrigeration to keep the products cold. Which in turn would result in a waste of the product its self and of the already of the scarce resource. Not everybody will necessarily agree with these criticisms or feel that they are not important enough to oppose Coca-Cola’s focus on moving into Africa, but they do indeed bring up some moral and ethical
Business ethics also referred to as corporate ethics can be considered as either a form of applied ethics or professional ethics. Its purpose is to analyse ethical principles and also moral as well as the ethical problems that might arise in a business environment. Business ethic is applicable to all parts of business conduct and also takes into consideration the conduct of individuals and the business organizations as a whole. Business ethics can be divided into normative and descriptive discipline. For the purpose of this assignment, the Nestle Company has been chosen.
Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders. The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.