If there is a time and energy, eating at home is a greatly improved choice all around. Students felt hungry when they see food advertising depend on ads distribution more, watching these ads repeatedly create a mental model in their minds. Even in Gulf countries, the demand for fast food has become enormous, this because fast food is useful economically and financially as they claim, and whatever relate to their health matters, they just ignore it " (Web MD ,
In doing This, There must be a major focus on the population of Guerneville. This might be The Target market, and majority of patrons, in the low season. Therefore employees of big bottom came up with few ideas to survive and generate the profit during low season, such as: food truck, adding catering and emphasizing their signature on the biscuit. The Food Truck could be a remarkable concept to growth income. Hit the road with a Big Bottom Market food truck Increase sales and build the brand by turning the market into profit maximized and it would incur a few prices, but may be a terrific manner to gain profit.
Objective: To identify the benefits of using an information sytem for the restaurant, also to know the obstacles of information system application. Summary: The information system become a very important component to the success of businesses and organizations in today’s generation, almost every company use information systems to develop their businesses to be more modern and more easily accessible to the customer and investors, thus making the business more easier to run. There are usually problems for a fast food restaurant if they don’t use information system.The problems such as: 1. The foods that are being taken does not match the order and the queue number. 2.
The bargain power of buyers in fast food industry is consider high due to there are too many fast foods located at everywhere nowadays. Buyers can choose which fast foods restaurant to go and which they more prefer to go. Therefore, Take-A-Box is unique compare to the others by providing healthy meals to the consumers. For instance, the most famous fast foods in Malaysia are McD and KFC, however both of this fast foods do not emphasized in healthy meals. Moreover, Subway only providing sandwiches.
The new restaurant is called U.S. Taco Co. and, due to Taco Bell being owned by the Yum Brand, Taco Bell will have plenty of resources for opening its new chain and rapidly growing.8 Other chains in the fast-food industry, especially Chipotle and Qdoba, will have to strengthen their product in order to maintain their current success. Comparing Chipotle and Qdoba’s Strategies for Success Chipotle tries to gain success by focusing on the ethical and wholesome ingredients that they use it their food. This appeal is for a greater consumer base in eco- friendly areas and lock them down because there isn’t another ethical company serving casual fast food. Qdoba focuses on trying to appeal to customers by focusing on the quality of the food. Qdoba’s appeal is to the customer who savor’s a more hearty meal, and most of their advertising has focuses on grilling as a way to emphasize their food.
As our goal is serving high-quality food at an acceptable value, general manager will work on this constantly. The first half year will be seen as an introduction process. Later one it is planned that further stores are built upon other crowded malls. There is a huge competitive environment in fast food restaurant and it is difficult to differentiate one fast food restaurant from another but we will do our best to be known as a successful fast food brand with innovative ideas. Gusto will enter to the fast food market which is already competed, but with the new kind of process and better fast food products are able to compete with the existing brands.
Several fast food electrical outlets now concentrate on health and advertise much less fat material or lesser calories for an overall healthier meal. By replying to consumer demands and adjustments in the marketplace, junk food franchises remain a popular option for on-the-go customers who should get hold of a quick bite to eat. In fact, the fast food industry expanded nearly 5 % in 2006. As well as it appears that from all the sub-industries in the restaurant industry, these junk food dining establishments were the ones maintaining the healthiest growth as well as profits. Experts have actually forecasted that junk food will remain to appreciate strong website traffic and online sales, regardless of any kind of financial recession.
There are many factors that meet fast foods, and there are advantages and disadvantages to the each of them. Some effects are being aimed at by the consciousness of the fast food firms but some problems are not. Those that are aimed at their customer usually get the attentions of teenagers the most. The taste of fast foods is something that teenagers and youths get obsessed with and starts repeating. The percentage of fast food obsession has increased 250 percent between 1980 and 2008 according to National Institutes of Health mentioned in “How Fast Food Affects Nutrition in Teens” by Kevin Kolodziejski.
In a survey we conducted around 99% of the Sillimanian students visit fast food restaurants. There are a few different reasons students might choose to eat fast food. They eat fast food because it’s convenient, they just like eating fast food, lack of other options and eating with friends. In general, respondents said their eating habits are not healthy at all when they are eating in fast food
Atkins and Bowler (2001) stated that fast food is a solution for the busier consumer lifestyle and for dual-working families with children. Fast food restaurants in Malaysia is consider as franchising business. 40% from total of franchises operating in Malaysia are foreign franchises and unsurprisingly, 70% is covered by American franchises. It is popular among consumers and will continue growing in the future of disposable income and increasing of western influenced (Franchising market, 2005). The most successful franchise restaurant is Kentucky Fried Chicken (KFC) and there are dominates the fast food industry in Malaysia.