Competitive Advantage Of 3c's Model

Ohmae (1982) proposed that “successful business strategies do not come from rigorous analysis but from a particular state of mind” (p.4). Putting the 3Cs together, “strategic triangle” will be formed; so, strategy be defined in a way that company uses its strengths in distinguishing its offering from those of its competitors in order to fulfil customer needs. As Ohmae’s (1982) described, competition emerged when the strategic triangle of three elements, there are, firm, customer and competitors in their seeking way to offer superior customer advantage to target customers as compared to the customer advantage offered by competitors. According to Piscopo, Borini, & Oliveira Junior (2005), in the 21st century, most of the event companies mainly

As a result, 3C 's model by Ohmae (1982) has been set up as guideline to hold out those competitive advantages by integrating the 3C 's (Customer, Competitor, and Company) in the strategic approach. In Rorio’s research, most of the customers will attempt to understand well the importance of that product and get the urge to believe in the product only when the products and services are involved in corporate social responsibilities while advertised and sold into the market. Consequently, it is needed for a bank to operate under the cooperation among individuals, who works hand in hand with other members in developing the customer loyalty towards the company products or services, which in turns augmented the work output of the company. It is also clear that the general image of the bank will be boost up when the customers, employees and employers are well-coordinated in a comfortable and satisfied way. Thus, both the customers and the employees will market the bank to attract and retain the customers if the image of the bank is

Based on Mistry’s (2009) management project, it can be seen through that 3Cs analysis is good at the first step in determining vision, mission and strategy based on the current business situation during the strategy planning framework of NoNi AP, which is, functioning as a marketing, selling and management control company. Besides that, 3Cs framework has been adopted during the analysing process of the present situation based on judgment in order to examine the sales growth of NoNi AP. However, 3Cs analysis has failed to be chosen as the suitable strategic framework for NoNi AP. In Mistry’s opinion, this powerful and analytical tool is good in analysing strategic situations, but, it is not giving a clear guideline on how to arrive at the strategic direction for an organization. Indeed, it provides only narrow fractional concepts of strategy that do not provide any guideline on how to form the