Competitive Advantage Of Coca-Cola And Mcdonalds

One of the factors that makes a brand trustworthy is its ability to create a realtionship through experiences that trigger a visceral response.

Coca Cola

The motive of the world's largest beverage-maker has always been to delight its consumers. "Everything they do is inspired by this idea of, How do we promote, develop and create happiness?" Coca-Cola pushes this message across and makes sure it reachers customers through platforms such as Facebook to its custom vending machines, which allows consumers to bring about their favorite combinations of flavors.They not only focus on the beveraage alone but take the ideas of spontaneity and delight and infuse them into a diverse board of ideas. An exapmple of this may be Coke Studio.The 150 year

In order to do this, your store must be efficient and keep everyday operations costs as low as possible making it to be superior to other fast food.Another important competitive advantage of McDonald’s is the speedy delivery of food. In order to maintain this advantage over other fast food chains, they have made the processes of cooking food simple using the technique of assembly line” procedure, which insures quality and consistency by narrowing employees’ task scope.A customer that comes to Mndonalds's expects good quality food as quickly as possible.This is one of the leading strategies of the complany.The power of the Happy Meal is another variable among at the top in its field.McDonald’s has the largest share of kids meal sales in the fast-food industry which may be because of the trending new gifts in the boxes.The foood chain also offers something for everyone for example vegeratian burgers in India and spicy burgers for its Asian

It has been observed that in the present day it is quite difficult to make a proper strategic brand management plan, as there is pressure from several quarters. Strategic brand management is an important field in the context of the present day business world. The significance of the process of strategic brand management is linked in some way to the importance of the brands of the companies. The brands are of utmost importance to the business owners as well as the consumers. This is because of the fact that the brands are the distinguishing features of the companies and separate a particular company from other companies that offer similar services.If a company doesn't have a strong strategy it is unlikely to succeed in the long