Competitive Advantage Of Foodpanda
Operation: Foodpanda get orders through its website and mobile application. Foodpanda connect customers with different restaurants. Basically, Foodpanda is a bridge between the customer and restaurant. Foodpanda advances the way of food delivery, in the past food delivery was occurred through the phone calls. Foodpanda brings the new concept in the market of food delivering with the help of Information Technology and it has very significant outcome. Foodpanda provide different deals and packages to their customers by observing their preferences and tastes, so called customer oriented through which customers receives the best values.
Net worth: Foodpanda started their company with the initial capital of 20 million USD from AB Kinnevik, further
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• First market taker: Foodpanda was the first market taker in the food delivering chain since there is no such services is introduced in Pakistan Foodpanda took full advantage of it, and captures the largest market share with business market.
• Competitive advantage: When organization creates monopoly in market it is beneficial for the business but seems unethical. Since, foodpanda was the first introduced such services in Pakistan so it takes full advantage of buying deals and value packs from their food chains.
Threat of substitute product and services: Mostly in every business market there must be some competitors who introduces substitute product or services in same market which change the entire dynamics of market as after introduction of foodpanda some other companies also entered in market i.e. Peekaboo
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Rivalry among existing competitors: In present Foodpanda is competing with many other same businesses i.e. Tossdown, Suoer meal, and olaround.
Flow of information in foodpanda.
This lesson will consider the internal and external people in foodpanda, how marketing is used to build and nurture customer relationships in foodpanda, and will begin to build your knowledge on the customer loyalty.
So, let’s begin by looking at external customers and internal customers in foodpanda. For the purposes of an introduction to marketing, the more generic terms for the different types and characteristics of people with which an organization in foodpanda develops relationships would include: customers, users, connected stakeholders, and other stakeholders. We will now look at how we differentiate between the internal and external customer in foodpanda.
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