Competitive Advantage Of KFC

Competitive Analysis

Analysis the Porter’s Five Forces model

1. Supplier Power: For industry, the supplier’s power mainly depends on the supplier industry market conditions and they offer items. In KFC, for example, beverage supplier mainly PepsiCo, meal suppliers also have specific manufacturers cooperation; KFC suppliers mainly raw materials suppliers, because food is potatoes, chicken, bread, etc. KFC can easily switch their supplier to another supplier since the materials need in the process of producing KFC is easily to get such as chicken. In 2004, KFC chicken supplier in negative impacts, KFC decided to terminate the contract between them, and instead of looking for new suppliers So, chicken supplier can’t easily increase the price

Competitive advantages of the organization

Fast food is the product of the high speed society. With fast food, one can spend less time in having dinner and more time in working, which means one can make more money than before. Meanwhile, fast food always comes out in the form of convinience. Wherever you go, you can take fast food along with. That is to say one can have lunch on a bus or subway. How nice! The last and most important feature of fast food is the advantage of its price. We compare the KFC and McDonald 's analysis why people still eat at KFC even though got other fast food chain in Singapore.

KFC: Located in the "member of the family consumption", offering a family reunion warm dining atmosphere. The unique taste of KFC 's market advantage for commodity, such as chicken, corn soup, buckets, etc. The setting wall of KFC is mainly developing course.

McDonald’s: To appeal to young, lively, hope to provide a lively dining environment to appeal to young, lively, hope to provide a lively dining environment, McDonald 's market advantage is clean, fast, quality, service, value. The setting wall of McDonald 's is children 's

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KFC: KFC take-away service has its own domain name, in order to order a meal, on the page to remove a lot of pictures, browsing speed as a whole. All meals are concentrated in a form to be delivered to the outside, scrolling can quickly browse each meal. If in the header section of the web page, fill out the last name, city specific address and email, web page will also show the food price, and can be directly calculated on the net amount, very convenient., of course, if you cannot fill in the header will be able to use this feature, KFC 's ordering system will be more convenient to use.

McDonald’s: McDonald 's delivery service all the prices of all the meals and the corresponding marked by pictures, so their connection is super slow. The most depressing is that McDonald 's opened so slow, incredibly still divided the food into a number of different categories, each category of display should wait for the page refresh at least 2 minutes. In other words, if not directly point meal into a staple a snack, a drink alone waiting for web content shows that there is at least 6 minutes, very not respect. KFC mainly chicken; McDonald 's has beef and chicken, We compared to KFC and McDonald 's menu found that KFC products far