Competitive Advantage Of Nestle

The most important thing for most of business company is a sympathize their effective performance among the other competitors in market place. For some parties, like shareholders, it is necessary for company to make a profit and gain above-average returns. Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. . Nestlé employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products.

They have more than 140 years of research, development and scientific know-how. While there is a great deal of pure and applied science research that takes place in their global R&D centres, Nestlé ensures that the consumer, and the consumer benefit, remains at the core of all their activities. To be successful in today’s food and beverage sector the cost component is critical and economic of scale are a main cost driver for Nestlé’s Company. Nestlé Company have strategic advantage over their competitors because their will increase Nestlé value by ensuring long term availability of raw materials and water, more secure supply of better quality raw materials, producing products with improved environmental performance, profitable growth, consumer preference for their products and sustainable, and also to continuously improving environmental

• Frequent participation of rapid technological change.
5.2 Intangible Resources of Nestle

 Human Resources
• Approximately 330,000 people have been employed by Nestlé Company.

 Innovation Resources
• Nestlé R&D produces the advanced science and technology needed to build nutritional and health welfares into products offerings Nestlé fabled sensual distinction.

 Reputational Resources
• Nestlé scientists play their part in collaborating the health and wellness benefits of products to consumers.
• From consumer need into research priorities.
• From emerging science into consumer benefits and services.

6.0 ORGANISATION CULTURE OF NESTLE: A structure of shared meaning that controls in large grade how employees act within the organisation is known as, organizational culture. The corporate culture of Nestle skilled a comprehensive regeneration program, after its inception and it, got fully implemented. The restoring of the employee transparency and authorization in decision making through cross functional teams, rationalization of staff and organizational architecture, was included in this program (Deshpande & Webster Jr,