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Competitive Advantages Of Apollo Hospitals

962 Words4 Pages

The Resource Based View (RBV) is used to show the competitive advantage of a firm that lies primarily in the application of a bundle of valuable tangible or intangible resources at the firm’s disposal. For transforming a short-run competitive advantage into a sustained competitive advantage we require resources that are heterogeneous in nature and not perfectly mobile.

The various tangible and intangible resources of Apollo hospitals that make him gain competitive advantage in the market when compared to its competitors are:
Tangibles Intangibles
Advanced equipment Apollo telemedicine networking foundation
Qualified doctors Apollo Insurance Company Ltd
Quality pathological labs Apollo pharmacy
Operational theaters Apollo Hospitals Education and Research Foundation
Well-maintained doctor chambers Apollo Wellness Plus
Well maintained rooms for patients Café Apollo
Infrastructure Bank facilities

TANGIBLES:

ADVANCED EQUIPMENT:
This means the advanced equipment used in Apollo for treatment say may be the various machines for ultra sound,x ray, MIR etc.
QUALIFIED DOCTORS:
Apollo has all qualified and skilled doctors.
QUALITY PATHOLOGICAL LABS:
They have the best quality pathological labs because they believe in giving best service to their customers/patients.
OPERATION THEATRES:
They have well maintained operation theatres.
INFRASTRUCTURE:
Apollo has a very good infrastructure as compared to other hospitals and a good infrastructure is very important for a hospital.
WELL

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