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Competitive Advantages Of Apple

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1. What historically, have been Apple 's competitive advantages?
From its inception in 1976, Apple has used a differentiation strategy. Apple is known for its innovative PC’s. Some of the major competitive advantages are: elegant and aesthetic hardware design, control of their software (OS system) and hardware, strategy of marketing and digital asset management. Another major competitive advantage is the design of apples’ products.

2. Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple?
The Personal computers market is declining to just 11 percent every year in the latest quarter, while tablets market is growing. PC market is in poor health and consumers love tablets..In the past year, from the second …show more content…

How do you assess Apple 's competitive position in smartphones?

Considering the position of apple in smartphone segment – iphone
With the launch of iphone in the year 2007 Apples market share has been continuously growing. Product innovation and uniqueness are the main attributes that set it apart from other competitors. Its current market share is 12-15% and is growing. Continuous innovation and an elegant look of the phone are the main reasons why the market share continues to grow. Samsung takes in the major market share of about 30% and about 20% is shared by nokia in the market for smartphones.

5. What are Apple 's long-term prospects for the iPad? iPAD was launched on March 2, 2010. Apple wanted to create a new product category by launching the iPad media tablet. iPad might appear to be competing with many existing products in the market like e-books, tablet PCs and PMP/MP3 players, but the success of the product is intrinsically linked to its capability to change consumer behaviour. In the 1st week of its launch more than 450000 iPADS were sold in the market.Even today it is holds a strong position in market. Early indicators suggest that the iPad is already a smashing success, which has already been reflected in Apple’s stock price. The long term narrative in Apple has not changed and the company’s prospects have never looked …show more content…

Apple has turned into a follower rather than a leader.” It is easy to see why he would think that. New phones with 4.7in and 5.5in screens aren’t new – Android phone makers have been offering devices in those sizes for years. As for mobile payments, Google introduced its Wallet offering in September 2011. Apple introduced phones with larger screens, as other companies have been doing for ages. And though the sizes – 4.7in and 5.5in – might appear to be the result of looking at the market and picking the most popular. iOS 8 will offer pretty much every functionality – widgets, extensions – that iOS 7 lacked compared to

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