Making steps toward environmental friendliness will help businesses to be appreciated in a community. “Green” businesses usually have competitive advantage. Ethically aware customers prefer companies that care about the environment. According to a recent survey of San Francisco Green Businesses, 42% reported an increase in business since receiving their recognition of being eco friendly. Public image may not be the most attractive motivation for the companies to go green, but it also shows its result on their profit.
While green technologies are not sufficiently proven, (Barnes, 2012). The new technologies that are implemented, they results in a great investment in a long-term by reducing maintenance and operation cost. Green buildings are built for a long-term use, and they are environmental friendly and built for economic benefit. Buildings plays a major role in harming the environment with pollution, therefore green buildings reduces this negative impact. (Angrisano, 2012 page 25) also supported green buildings, “As early as 1993, in an extensive evaluation of companies is UK and Europe, Hodgkinson (1993) notes that businesses increasingly want their flagship buildings to present an image of environmental friendliness in terms of energy efficiency, the use of building materials, and the impact on the wider environment.” Companies can also have a good relationship with the environment by constructing efficient buildings that are environmental friendly.
Also, the government can enhance the image by giving more money on the green projects since this is an international issue. At last, we can save more non-renewable resources and protect the place that we are living in. Nowadays, many people concern about how to protect the environment. Moreover, the non-renewable resources are almost used by human. Green projects are the way to raise public awareness on environmental protection.
As a result of, this will lead the consumers to purchase the environmentally friendly products. Practicing these policy tools plays a significant role in changing consumer purchasing behavior to purchase environmental friendly products, thus, decreasing the harmful effect of artificial products on the environment. also Rahbar and Wahid (2011) , found that the green marketing tools as including eco-label, ecobrand and environmental advertisement ,also eco-label and ecobrand have importance in the consumers’ behavior towards green
1. PROBLEMATIC ASPETS OF INTERGRATING GREEN MARKETING WITH SUPPLY CHAIN MANAGEMET: Green Supply Chain Management is now gaining more importance in many industries, which is due to pressure from the government and environmental consciousness among the customers, to gain competitive advantages in it. And it is clear to all that going green is a great move for a consumer facing company all over the World. The best possible outcome is one where all supply chains can reduce unused, improve incomes, and become more ecological. There is sign that green supply chain system can create the above-mentioned outcomes.
Thus, I feel that Infineon’s marketing effort can be consider green to a certain extent as they have met the effective environmental management system standards set by international organisations. Arguments and supports to whether marketing efforts are green However, ISO14001 may not be an accurate and complete indicator to support if Infineon’s marketing efforts are green. Based on a report from Green Lean Solutions Ltd3, it mention ISO14001 lacks transparency as companies are not requires to release any information regarding their organisation’s environmental impact to public. Thus, this means that the certification does not give an accurate and complete picture of Infineon marketing efforts because if they results in negative environmental impact, the public will not know. Moreover, ISO14001 follows a general guidelines that can be adopted by all organisations4 such as steel fabrics companies5.
Alternatives and Evaluation ________________________________________ A. Selection criteria The triple bottom lines may serve as the foundation for green business, allowing firms like Patagonia to evaluate its business strategies in a more comprehensive manner, to take more stakeholders into account and can potentially contribute its sustainability. It also align with Patagonia’s business objectives including the followings: TBL Objectives of Patagonia Planet Reduce environmental harm Profits Achieve 10% sales growth People Educate the public B. Alternatives 1. Product Recycle Initiative with refined scope One of the possible solutions to the above issues is to continue with the Product Lifecycle Initiative, but with a refined scope.
[Polonsky 1994]3 Thus green marketing is a holistic management concept which identifies, forecasts and fulfills the demands of the consumers and the society in a way which minimizes dangers to the environment yet profitable. WHY IS GREEN MARKETING IMPORTANT While looking through the literature there are several suggested reasons for firms increased use of Green Marketing. The major reasons for importance of green marketing are: 1. Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives [Keller, 1987; Shearer, 1990]. 2.
Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being more cost-effective over time. As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are
Introduction Environmental sustainability becomes a trend in the restaurant industry; green practices in the foodservice are now more popular to the consumers. Exert efforts from the different government agencies particularly the department of environment and natural resources to protect our natural resources. The Non-government organization (NGO) and the private industries promote public awareness about protection and preservation of our natural environment. People should start to think all over again on how they can help to protect and preserve the environment for the future generation of mankind. It is only proper that people take care of their environment by having green practices, and the restaurant business is not exempted from this.