Competitive Advantages Of Padini

Competitive advantage

• Many retail outlets

There are 330 retail outlets in Malaysia and neighbor countries such as Hong Kong, Singapore, Indonesia, Thailand, Brunei and other. In Malaysia, the major retail centers with outlets are placed in most prominent shopping complexes nation-wide such as One Utama Phase 2 Shopping Centre, Mid Valley Megamall, Sunway Pyramid Shopping Mall and etc. With many retail outlets, other competitors can’t influence Padini’s sales easily. Nevertheless, Padini Holdings would still stand out as a market leader.

• Padini’s fashion design team

All the Padini’s products are designed by its own fashion design team. Thus, customer can’t buy the same design of shirt at other shop even if they afford to pay more.

• Promotional

Every brand that houses in Padini or under Padini are represents their fashion philosophy and builds a strong image in customer’s mind. This contribution is belonging to the fashion design team in Padini. They are start with brainstorming new ideas and responsible to create a creative designs for the brand while understanding to its consumer’s needs. Padini have their own designs and fashion styles, so that people can’t buy the same design of clothes at other shop. Different brands sell the products and clothes of different design and style. For

People made buying decision are based on the brand’s price and quality. That’s mean there are close relationship between the quality and the price. For instance, some of the consumer is willing to pay more in order to get the high standard of quality of the clothes. In addition to this, the product quality of Padini consists of few dimensions which are performance, features, reliability, perceived quality and other. For sure, customer can get the high product quality of clothes with reasonable price. Everyone afford to buy Padini brand’s product due to the good marketing strategy carried out by marketer.

In addition, customers can recognize Padini’s brand through their corporate social responsibility. A group of employees from Padini had visited various orphanage and old folk’s homes and also donated the clothings and a total of RM20,000 in cash to the various charities. Moreover, Padini Group also doing more for the good of environment with collected and sold of 2.1 tonnes of paper products; introduce the use of greener resources to public such as using the bio-degradable plastics in the