We find it more beneficial to focus on the stakeholders because down the road we must ensure that we continue to increase profits. If the company is still able to create revenue, the company should keep higher positions in order to ensure a smooth order of business and job stability. It is important to think of the community and the primary stakeholders when proposing a business plan because their positive outlook of Chocoholics Anonymous is needed to create a profit. In a discussion written by Waldkirch, he discusses the models of shareholders and stakeholders. He responded that the shareholder’s model was not as strong as the stakeholder’s model because “Corporations cannot be successfully managed in the long run against the interests of its stakeholders” (Waldkirch, 2008, p. 7).
However, the company must work to address the identified threats, especially the threat of substitution linked to the increased availability of home-use specialty coffee machines. On the other hand, Starbucks cannot do much but to avoid the threat of bureaucratic red tape. Overall, the PESTEL/PESTLE analysis framework indicates that Starbucks Coffee has plenty of room for further global growth. The preceding analysis proves the point that Starbucks is operating in a relatively stable external environment. The main reason for this is the fact that it operates in the Food and Beverages space which means that despite the recession, consumers cut down on the consumption to a certain extent and not completely.
Further, the company places its cafes and restaurants in strategic places where customers can see it. It does not need to invest a lot of money in advertising since customers recognize its brand using its unique LOGO (Melissa 260). The company values its employees, and this has helped the company in performing well in the market. Treating employees in a fair manner and compliance with labor practices has been a tremendous competitive advantage since it encourages motivation and high performance. 2) Choosing high-quality coffee beans is an
Specifically, Ralph’s (similar stores are Vons and Albertson’s) and Whole Foods (similar stores are Gelson’s and Trader Joes) are two firms that utilize cost leadership and differentiation. On one hand, we have Ralph’s using cost differentiation by providing a broad range of merchandise at a decent price. On the other hand, we have Whole Foods that has implemented a differentiation strategy by marketing their merchandise as healthier (organic). The trade of for both companies is that they are attracting less consumers by just marketing to a specific crowed. For instance, if Whole Foods had lowered their price and still sold premium merchandise, soon Ralph’s would be in trouble.
To their customers, it is their favorite coffee brand that could not get any better after helping save the environment. As stated in a Forbes article by Phil Wahba, other on-site actions include CEO Howard Schultz encouraging baristas to talk to their customers about current matters in the news. Online exchange of information also contributes to the Starbucks campaign set to fight world problems. According to their own website, “Starbucks ethical sourcing means responsibility in the merchandise, furniture and other items found in our stores.” With this statement, they suggest that their products are responsibly grown and traded, and the store décor is eco-friendly, in order to address the many environmental issues faced
Called Coffee and Farmer Equity (C.A.F.E.) Practices, it helps farmers grow coffee bean better for people and the planet. Also, Starbucks aim their coffee certified or verified by an independent third party from 100%. Moreover, Starbucks is a fair trade to farmers and maintain high-quality coffee. It is development society and environment responsibility (Coffee Sourcing).
There is little start up elements. One big problem for Cisco would be companies taking over and merging other companies into one. However it is extremely important for these companies to have the technological information and know how that Cisco has to be as successful as they have been throughout the years. It would be very hard for every company to come out of an economic global downturn like Cisco did and say that they have learned from their mistakes and have turned this crisis into an opportunity and have in fact gained more market share. Cisco is one of the main dealers in the area of revenues therefore it minimises any new competition even if the barriers to entry are
For that reason, the top officials of Zara consider this problem at the time of formulating their strategy that will certainly bring encouraging retort from the society regarding their products (Peng, 2008). Production strategy However, due to the increasing competition, Zara applies one of the most advanced strategies that support them to execute their paper plan practically and get the possible competitive advantage over their competitors. It is noted that Zara have team of experts that are able to assess the quality of raw material that help them to take quick action before proceeding it further and it will ultimately assist them to minimise their cost and lead time to some extent (Lockett, et al., 2009). Value chain Furthermore, the Zara‘s global value chain varies from its competitors and it is totally matchless for the reason that their lead time is just about two weeks that is quite encouraging for them to compete with their competitors viably. With the help of effective value chain, it helps them to create new and innovative designs in just two weeks (Finney, et al.,
For these small businesses to stand in the market, they have to make a clear way of how the business is run. The last element that helps these small businesses to continue in the market is the local rivals. Local rivals push each other to lower costs, improve quality and service, and generate new products and processes. Porter claims that domestic rivalry and the search for competitive advantage within a nation can help offer organizations with bases for accomplishing such advantage on a more global scale. For example Juhayna has strategy which is dedicated to providing high-quality, healthy, and safe products to its consumers.
I feel as though if each company is producing and maintaining what they are promising, high-quality products and services, then they should be able to really sustain these advantages, but with that being said both companies should always still be looking for innovative opportunities. Starbucks has shown that they have the financial resources to keep these advantages going on and on, and I feel as Dutch Bros Coffee continues to grow, as they are, they will as well. Both companies are bringing in new customers in and have great competitive advantages, so it is up to the companies to keep that success going and improve when needed. You never know what can happen, and as an entrepreneur, it is always better to be prepared, just like Dutch Bros Coffee will be when they face a