Advantage Of Pálinka
Égi Vivien GAP9I2
A Research Proposal to Explore the Competitive Advantage Of the Pálinka
Abstract
This paper aims to draw attention to the great possibilities of the pálinka. It is a real high-quality product and with a sufficient marketing strategy it could become one of the best spirits of Europe. First of all the main idea is a general overview of alcoholic drinks is given an then it is focused on the pálinka. After there is a summary from the status of pálinka in Hungary: its past, present and future. Finally a brief survey of business opportunities are in pálinka both in Hungary and Europe – where its status in not really promising yet.
Keywords: marketing strategy, best spirits, opportunities
Introduction
Alcohol is consumed all around
…show more content…
This drink had its special role during the centuries. In the las fifty years, during the communist regime, the prestige of the pálinka was almost destroyed. A sin an anticapitalist country the pálinka was produced according to „plans” and not based on the knowledge of the experts. The distilleries were brought under governmental management and it was allowed to produce pálinka without any fruit content simply from medical alcohol, tastes and aromas. After the regime change the bad heritage was still present. People in Hungary almost forgot what the real pálinka …show more content…
The players of the pálinka market are trying to do their best to make the pálinka popular. The biggest company ( e.g. Zwack) has enough capital to force sufficient marketing activities and declares their purposes.
In Hungary there are regions with very special species of fruits which are protected land crops. It is important, because different species causes different tastes for pálinka. There is nothing comparable with the taste of a pálinka produced from the apricot of Gönc. But it is not enough. Not only the producers but the consumers should be aware of it. The European Union supports these national treasures.
The managers of the main distilleries unanimously say that first they should concentrate on the Hungarian market and without their firm position at home it does not have any reason to go abroad. For popularizing pálinka there are several organisations in Hungary, such as the Hungarian Pálinka Equestrian Order. There are non-profit marketing organisations as well in order to make common strategies which are favourable for all the producers. The most effective way of reaching the consumers are the tasting events. There are several pálinka festivals all over the country which are getting more and more popular year by year. The different pálinka competitions are mainly for the producers to compete with each other and to gain prizes and
A History Of The World In 6 Glasses Chapter Summaries
1077 Words | 5 PagesThis examples shows us that this drinks did not only have a positive affect on the world, there are some negative uses of these drinks that came about as well. This is a prime example of how history can have positive or negative effects depending on your point of view. Another piece of this book that we can draw something important from is during the British control of tea trade. Originally, tea originated in Japan but was brought to Britain where it began to flourish. This example of cross-cultural exchange had a profound effect on the world, as Britain was able to gain a large amount of control simply from a drink.
Post War Dbq Questions And Answers
1799 Words | 8 PagesIt is possible that our broadcasts will soon come to the same fate as the other Hungarian broadcasting stations . . . For the sake of God and freedom, help Hungary! . . . — Free Radio Rakoczi Civilized people of the world, listen and come to our aid. Not with declarations, but with force, with soldiers, with arms.
The World In Six Glasses Chapter Summaries
586 Words | 3 PagesIn John Standage’s book, A History of the World in Six Glasses, the history of the world is told through the history of six beverages; beer, wine, spirits, coffee, tea, and Coca Cola. The effect that each has had on the world is profound and immeasurable, however, of the six beverages, I have found that coffee has played the largest and most significant role in world history. One way that coffee affected world history is that establishments that served coffee created a social venue for members of the community to bond over various topics. Standage wrote that coffeehouses were hotspots for “gossip, rumor, political debate, and satirical discussion.”, similar to what they are in the present day. These topics led to Kha’ir Beg, ruler of Egypt, as well as his superiors worrying about coffeehouses being a popular meeting place for those wishing to overthrow the government.
Analysis Of Tom Standage's 'A History Of A World In 6 Glasses'
981 Words | 4 PagesThis book reveals to us how beer and wine were used for cultural, social, political, and even medical purposes. Finally, Standage shows us how civilizations grew by the spreading of beer and wine, and how the spreading of these drinks spread culture around the world. To Standage beer and wine is a technology that played huge role in the developing and advancing civilization. In the introduction, Standage states that throughout history various drinks have/had such high significance
Pros And Cons Of Parens Parriae
81 Words | 1 Pages5. Parens patriae is the doctrine that the government has ultimate guardianship and can make legal decisions such as, making medical decisions or suing on behalf of people who are physically or mentally disabled, the elderly who cannot care for themselves or considered incompetent and children who are abused or neglected and removed from their parents. When the state implements parens patriae they become the guardian and are able to make decisions as they feel are in the persons best
Examples Of Dehumanization Of Jews In The Night
459 Words | 2 Pages“The Hungarian police made us climb into the cars, eighty persons in each one. They handed us some bread, a few pails of water. They checked the bars on the windows to make sure they would not come loose. The cars were sealed. One person was placed in charge of every car: if someone managed to escape, that person would be shot.”.
A History Of The World In Six Glasses Essay
1233 Words | 5 PagesEach drink is still relevant in today 's world therefore allowing the audience to relate back to the earliest of times using drinks that are still a part of our daily lives. By using something so ordinary to teach something as remarkable as the history of our world, Standage displays his creativity as an author through this book. The book begins in ancient Mesopotamia, during the neolithic revolution, when the first civilizations developed. Beer was discovered
A History Of The World In 6 Glasses Summary
1274 Words | 6 PagesA History of the World in 6 Glasses by Tom Standage is not the typical history read that one might expect. To some who find reading history books quite tedious and overwhelming, this book is for you. Standage divides his book into 6 main sections via beverages: Beer, Wine, Spirits, Coffee, Tea and Coca-Cola. These drinks, which all started as a form of medicine, not only have great affects on today’s social culture but have also affected the historical spread of technology, religion, exploration, trade, slavery, and noteworthy worldwide events that changed society. As Standage describes it, Beer was a representation of both liquid wealth and health during the early civilizations in Egypt and Mesopotamia.
A History Of The World In 6 Glasses Essay
905 Words | 4 PagesThroughout human history, many different things affected culture and history as a whole. From laws, to inventions, to technological advancements. One thing most people do not consider to be part of this list is drinks. In the book “A History of the World in 6 Glasses” by Tom Standage, six different drinks that heavily affected world history are discussed and analyzed. Beer and wine had an extensive effect on the world, but coffee is, without question, the most influential of the three.
Kamehameha Advantages
229 Words | 1 PagesThis battle really marked Kamehameha as true leader and a warrior, when King Kalaniopu’u passed away, Kamehameha became king of certain parts of the Big Island. By using the western technology, he was able to many many battles with ease. Kamehameha used the western guns and cannons that were given as gifts from other foreigners, because Kamehameha used the same exact ones in the battle with Cook, with that being said Kamehameha went on and conquered his home island and the rest of Hawaii, and now Fulfilling the prophecy that one day he would be the man, the killer of kings, the King of all the Hawaiian Islands. Kamehameha really used the advantage of having a disadvantage of using the entire battlefield, which was Kealakekua Bay, because of
Giant Consumer Products Inc Case Study
807 Words | 4 PagesGiant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding
Compare And Contrast Pachisi And Patolli
261 Words | 2 PagesPachisi and Patolli have same similarities with the gameplay Patolli was playing by people of all social classes Patolli is an Aztec culture Patolli game is heavily focused on gambling. Aztec people used to play Patollie on a board which It have ( X ) shape and the corners are Smoothed, each player will have six tokens and four beans that acted as a dice and there is a white dot on each bean and it uses to count the points, the one who get the higher count will start first Patolli Gameplay, the way to play the Patolli game first is to decide who go first, so the player have to Throw the bean to see which one of the player will start first,
Ice Fili Case Summary
783 Words | 4 PagesEvidenced by both Nestlé and the beer industry that spent intensively in advertising, the former is catching up Ice-Fili’s market share while the latter is currently enjoying increasing market demand. Thus, it is feasible for Ice-Fili to invest massively in advertising through TV or packaging to position itself as a historical Russian brand that produce ice cream made of high quality natural ingredients. This could differentiate itself from regional producers that have low
Pan Europa Case Study
1078 Words | 5 PagesStrategic Acquisition 2. Eastward Expansion 3. Snack Foods 4. Southward Expansion 5. Inventory Control
Distell Swot Analysis
2958 Words | 12 Pages.za) SWOT Analysis Strength: • Brand reputation and loyalty • World wide distribution • South African largest producer of wine, spirit, ciders and RTDS • Ranked second in the world for cider production • Broad brands and product variety • Improved production technology, innovation in products, packaging and marketing Weakness • Cost of packaging • High costs of raw materials • Intense competition means market growth is limited • Cheaper brands emerging • Failure to deliver superior product and service at competitive price points • Unavailability of grapes and apples to meet demand for wine and cider brands across the quality and cultivar spectrum Opportunities • Product extension • Expansion into other Africa countries • Growing demand for gluten free ciders • Joint venture capital • Increase popularity of premium brans • Sustainable movement • Growth in emerging markets
More about Advantage Of Pálinka
A History Of The World In 6 Glasses Chapter Summaries
1077 Words | 5 PagesPost War Dbq Questions And Answers
1799 Words | 8 PagesThe World In Six Glasses Chapter Summaries
586 Words | 3 PagesAnalysis Of Tom Standage's 'A History Of A World In 6 Glasses'
981 Words | 4 PagesPros And Cons Of Parens Parriae
81 Words | 1 PagesExamples Of Dehumanization Of Jews In The Night
459 Words | 2 PagesA History Of The World In Six Glasses Essay
1233 Words | 5 PagesA History Of The World In 6 Glasses Summary
1274 Words | 6 PagesA History Of The World In 6 Glasses Essay
905 Words | 4 PagesKamehameha Advantages
229 Words | 1 PagesGiant Consumer Products Inc Case Study
807 Words | 4 PagesCompare And Contrast Pachisi And Patolli
261 Words | 2 PagesIce Fili Case Summary
783 Words | 4 PagesPan Europa Case Study
1078 Words | 5 PagesDistell Swot Analysis
2958 Words | 12 Pages