ipl-logo

Competitive Analysis Of Vitagen

835 Words4 Pages

The diagram above show positioning mapping of Vitagen and the competitors based on price and quality. There are have many directly and indirectly competitors that be competitor each other with Vitagen. The directly competitors for these product is Yakult Ace, Solivite, Nutrigen plus Choline and Calpis and the indirectly competitor is Nestle Bliss.

Content (analysis)
The reason is choose these product is Vitagen (Figure 2) is the first cultured milk in Malaysia and it is high quality and price because it has quality award and control for Vitagen is a specialized Quality Control unit that do regularly check on products through testing at every stage to ensure with the highest international standard . In 2015 Vitagen has get Putra Brands Award- …show more content…

It is owned by contain Mamee-Double Decker Bhd in 1996. In 2006, Mamee-Double Decker Bhd introduced Nutrigen. Nutrigen is same price compare to Vitagen and Yakut. It is contain live culture that is Lactobacillus Acidophilus Culture, synbiotics and choline. It is high quality and many customer prefer it. The quality assurance for mamee-double Decker Bhd has biggest award in Malaysia in 2007 that is Nutrigen Liteyo it was awarded the Malaysian Star Award 2003 by Federation of Malaysian Manufacturer Packaging Council of Malaysia. Therefore, it was create a good reputation and image for Mamee-Double Decker Bhd then became the main choice of the user. The features for Nutrigen is made with real fruit juice and 0% fat. According to Prices and Product range refer to (Table …show more content…

It is contain live culture that is Lactobacillus acidophilus, Bifidobacterium lactis & Streptococcus Thermophillus and also comes with inulin (fibre) help to maintain the digestive system for 18-30 age young people are main targeted. The quality assurance of Nestle Bliss is follow international standard of World Organization’s and the good quality is to win the consumer’s trust .The features of the product is no artificial colouring, low fat, made with real juices and available in 700g and 200g. According to Prices and Product range refer to (Table

Show More
Related

  • Crispin By Avi: Summary

    669 Words  | 3 Pages

    Crispin by Avi Crispin is a 1 year old boy who is fleeing from his old life and town. He has been declared a wolf’s head which means he can be killed by anyone. So he flees from his old town of Stromford. On his way he meets a juggler named Bear, who tricks Crispin into being his servant.

    Read More

  • Sam's Club Strengths And Weaknesses

    566 Words  | 3 Pages

    Sam’s Club aspect to enhance its amenities in a competitive market using three outline focuses implemented by John Furner, the CEO, of Sam's Club. By focusing on streamlining the corporate and rationalizing in diverse ways, Furner believes with hard work and innovative opportunities that collectively all Sam’s Club associate will help in getting us there. The change in leadership brings new focuses, for instance, people, product, and digital; with people Sam’s Club must involve every person, at every stage of the business, putting our members first with everyone pushing in the same direction. The Products they sell have to be the focal points of the company because consumers come for great items, and digitally Sam’s Club as to be dedicated

    Read More

  • Capsim Porter's Five Forces

    506 Words  | 3 Pages

    Porter’s Five Forces Porter’s Five Forces framework is to identify the level of competition within the industry and to determine the strengths or weaknesses which can utilise to strengthen the position. The framework consist of five elements: threat of entry, bargaining power of supplier, bargaining power of buyer, threat of substitutes and industry rivalry. Forces Analysis Implication Threat of new entrant Low Threat Diversified of product There are high demand of furniture and electrical appliance.

    Read More

  • Analysis Of Tangerine By Paul Fisher

    1040 Words  | 5 Pages

    Imagine trying to live in a town with muck fires, lightning strikes, sinkholes and constant bullying. This is what Paul Fisher has to endure every day with his classmates and his dissolute brother in a novel titled Tangerine by Edward Bloor. Paul Fisher and his family move to an erratic town called Tangerine County, Florida. Natural disasters strike there everyday, but Paul’s dad doesn’t care he cares about one thing and one thing only, Erik Fisher and the “Erik Fisher football dream.” Paul Fisher is a loving and kind person with an enormous heart.

    Read More

  • Analysis Of Fleur By Louise Erdrich

    1192 Words  | 5 Pages

    Louise Erdrich tells us much about the interaction of Native American and Anglo-American people and cultures during the early 20th century in the fictional town of Argus; their mixing, mashing, and clashing. Erdrich herself was of a Native American bloodline, for her mother had both French and Chippewa blood, so it seems only natural for her to have written about such topics. In particular, her short story "Fleur", originally released in 1986, portrays the role in society of two young Native American women, first and foremost emphasizing their disparaged position in a world ruled by white men, and showing us how divergent they are in their approaches and personalities, yet how their strengths and weaknesses complement each other perfectly,

    Read More

  • Ice Fili Case Summary

    783 Words  | 4 Pages

    The availability of a Nestlé product over an Ice-Fili product is 2:1. To sustain competitive advantage and lead over Nestlé, it is important for Ice-Fili to build distinctive relationships with the distributors, especially Eskimo-Fili and Service Fili to increase its products availability in the impulse segment. It is also potential for Ice-Fili to set up its own independent distribution channels, acquire or invest into a local distribution company such as Service-Fili. The benefits of having lower delivery costs and distinctive access to potential selling points would outweigh the corresponding costs. However, it is only advisable if Ice-Fili has the financial strength to do so (e.g. issuing public bonds to raise capital as part of its financial

    Read More

  • Sunflower Nutraceuticals Case Study

    1937 Words  | 8 Pages

    Growth and Value Creation at Sunflower Nutraceuticals Sunflower Nutraceuticals (SNC) is a nutraceuticals distributor based in Miami, Florida. Prior to 2012, SNC had flat annual sales growth with total revenues of $10 million and had been experiencing financing issues due to its thin margins and high working capital intensity. Miami Dade Merchant’s Bank (MDM) was SNC’s previous financier, but refused to increase SNC’s line of credit of $3.2 million, which was limiting SNC’s ability to grow because of the working capital constraints. In 2012, SNC decided to accept an alternative financing option from Averell & Tuttle (AT), an investment bank. AT provided SNC with a line of credit of $3.7 million at a 10% interest rate for a 10% equity stake.

    Read More

  • Porter's Five Forces Analysis Of Cadbury

    2096 Words  | 9 Pages

    These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

    Read More

  • Britvic Plc Essay

    1927 Words  | 8 Pages

    The company has well-established operations in United Kingdom, Ireland and France. Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs.

    Read More

  • Examples Of Business Ethics Of Nestle

    2901 Words  | 12 Pages

    Nestle possesses about 450 factories and has businesses in a total of 86 countries around the world. Nestle has a large range of products, from food and snack to ice-cream and cereals. Nestle has the objective to be recognized worldwide as the leader in Nutrition, Health, and Wellness. Nestle has a motto that states, “Good Food, Good Life” that holds the company’s purpose of enhancing the quality of their customers daily

    Read More

  • Marketing Strategy Of Amul Butter

    3523 Words  | 15 Pages

    Amul has a farther reach compared to its competitors in rural market as it procures milk from 17,025 village milk cooperative societies.   Threats: • Competition from other players Although Amul has a significant market share of about 80 %, there is a threat that international brands like Britannia, Nestle and regional brands like Nandini (Karnataka) can take a slice of its share. Also Nutralite table margarine which is the leader of “alternative butter” market could influence traditional butter customers to change their preference. • People getting more and more health conscious With the media getting more and more into Lifestyle segment, people are getting health conscious and have started believing that butter is one of the major cause of Diabetes and Obesity.

    Read More

  • Factors Affecting Macro Environment

    1022 Words  | 5 Pages

    Vadilal faces stiff competition from Amul and Mother Diary who are continuously introducing new products and offerings for their customers. Vadilal also faces one of the major threat from local players who sell the low priced products in market. Thus Vadilal faces great competition at national as well as regional level in the entire ice-cream

    Read More

  • Dutch Lady Market Segmentation

    1004 Words  | 5 Pages

    Dutch Lady’s product provide all nutrients that children need for their growing and this was meet the customer needs. Besides that, today mother is aware and concerned about children’s health as well as food and beverages consume. By this, Dutch Lady can provide their customer a good and healthy dairy products such as Dutch Lady Nutri Plan with 5x DHA and Dutch Lady 0% Fat Yoghurt Drink. Other than that, Dutch Lady’s products also loved by the people who have the busy lifestyle. This is because the Dutch Lady’s products is easy to get and carry.

    Read More

  • Maruti Suzuki Case Study

    2531 Words  | 11 Pages

    Brief History of Company Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki.

    Read More

More about Competitive Analysis Of Vitagen

Open Document