Competitive Intelligence Process

2167 Words9 Pages
2.3.2 Competitive Intelligence as a process
Competitive Intelligence is the processes that made up of phases that are linked together (Nasri 2011).
The output of any phase of these phases is the input to the next one (Bartes 2012). The overall output of the CI process is an input to the decision-making processes (Wright et al. 2009). The elements of the intelligence model have been investigated in many academic fields.
The process of Competitive Intelligence is the attitude of gathering, analyzing, and applying information about the products, suppliers, competitors, regulators, partners, and customers for the short- and long-term planning needs of an organization (Nasri, 2010).
Most of CI definitions clearly imply that it is a process
…show more content…
Kahaner (1998) also defines competitive intelligence as a cycle process with four phases: planning and direction, data and information collection, analysis and dissemination of intelligence to those who will use it. This CI process model skips information capturing and storage and terms the information collection phase ‘data and information collection’ phase. Information consists of ordering data. Therefore, in information there is data; there is no need to use both terms together in the name of this phase.
Melo and Medeiros (2007) add enlargement to Kahaner’s (1998) CI process cycle to make it as a five-phase cycle consists of planning, collection, analysis, dissemination and evaluation. These scholars also outrun the information that captured and stored and the influential factors.Calf and Dishman (2002) establish six phases of the CI process: planning and focus, collection, analysis, communication, process or structure and organizational awareness and culture. Although this is an improved CI process model, it omits information capturing and storage and
…show more content…
A strategic orientation will enable the firm’s proper adaptation to its environment.
The Strategic Orientation term as used by practitioners reflects the strategic directions implemented by a firm to guide its activities towards continual superior performance (Gao et al., 2007).Strategic Orientation focuses on the way a firm adapts to and interacts with its external environments (Zhou and Li 2010).
Strategic Orientation has also been described as strategic fit, Strategic readiness, strategic thrust, and strategic choice (Morgan and Strong 2003).
The term of strategy is defined as “the basic long term goals and objectives of an enterprise and the adoption of courses of actions and the allocation of resources necessary for executing these goals” (Chandler,

More about Competitive Intelligence Process

Open Document