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Bureau Veritas Essay

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1.8 COMPETITVE STRATEGY
Bureau Veritas Consumer Products Ltd. has positioned itself quite wisely and currently it is at third place in India for the services which it is providing. The analysis of competitive positioning of Bureau Veritas Consumer Products Ltd. is given below by using Porter’s framework.

Suppliers: Bureau Veritas is a TIC company which provides services related to testing, inspection, and certification. It doesn’t sell any tangible products, so role of suppliers is quite negligible from competition point of view. Quality testing services contributes the highest to the total revenue of Bureau Veritas Consumer Products Ltd. (India). One of the main and essential works of testing services is collecting samples from clients’ places. This work of collecting samples requires good suppliers who would collect these samples from prominent places and make them reach the testing labs of Bureau Veritas Consumer Products Ltd. in proper time. Lesser the time supplier takes, more benefit Bureau Veritas Consumer Products Ltd. gets. In reality, Bureau Veritas Consumer …show more content…

is providing are quite rare to get substituted by any other services, as these services are important at more or less extent to most of the companies whether it is manufacturing or service firms. But one of the biggest threats of being substituted is from their clients. The clients may start in-house units for the important services like quality checking, efficiency inspection etc. Such investments would definitely need good amount of capital, so very few companies would be capable of taking such steps. Besides, there may some chances that clients start considering the certification cervices from government as standard ones. In that case, there are some chances that the value of certification services provided by companies like Bureau Veritas Consumer Products Ltd. may get

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