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Competitive Strategies Of Walmart

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The Value Chain is a strategy instrument which is used to analyze the internal stable activities. Its objective is to examine what activities are the most valuable to the company and which ones could be improved to provide competitive advantage. We can split value chain in primary activities (add value to the final product) and support activities (add value indirectly) (Jurevicius, 2013). (Porter, 2004) Within the primary activities, Walmart develop a specific work with the objective to get a sustainable competitive advantage in different areas: • Inbound Logistics: The inbound logistics of Walmart are concerned with distributing inputs including some products and parts for production. Walmart today about 60% inbound freight is managed by suppliers. The important of Walmart’s logistics infrastructure was its fast and responsive transportation system by implementing methods such as cross docking systems. These facts help Walmart reduce expenses and give it more control in the purchases (Biondo, 2010). • Operations: According to Anderson (2010), Walmart was modifying its US operation with the main objective of give more autonomy to the leaders of the business and reinvigorate US growth. As it is said before, the main objective of Walmart is to sell a wide range of quality products at low prices • Outbound Logistics: “Walmart’s fleet is composed by 6,500 trucks and 55,000 trailers are used for their outbound logistics for regional DC to store delivery “(McBeath, 2010).

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