Keppel O & M Case Study Summary

1. Understanding that a competitive strategy is about how a strategic business unit of a larger corporation gets competitive advantage in the activities they are involved in, we could describe Keppel O&M as an organization that follows a differentiation strategy within its activities compared to other similar firms focused on long-term growth.
We have read from the text that Keppel O&M have been evolving over the years to keep up with its competitors by acquiring other companies or merging with them, as it happened with Straits Steamship Group or Hitachi Zosen Singapore.
So as read from the text, they provide solutions for the global market but in a way that they are now the world leaders. They have created value to its customers over the decades achieving some capabilities that its

As the CEO of Keppel O&M said, those entrants are a threat to the company increasing the competitiveness of the market. But because of Keppel O&M experience they have been first-movers what gave them advantage over those entrants and other actual competitors.
The Firm could benefit from the new upcoming challenges as more rapid development of technology which is a great opportunity to the company as they the capabilities to keep up and develop new technologies that will keep them as world leaders in those industries. Although they cannot abandon some other threats as environmental issues as nowadays the world is more conscious about climate change which is transforming into new rules to take into consideration when developing technology.
Choo Chiau Beng appointed the shortage of skilled manpower, and at first these could be seen as threat to the company´s future but also as an opportunity if they partnership with the best engineering universities so they will have future assured by