Competitive Strategy Of Pantaloons

3. Competitive Strategy of the company
A strategy defines the actions or plans which are designed to achieve goals of an organisation while a Competitive strategy of an organization can be defined as the actions or plans which represents uniqueness and helps and organisation to outperform from its competitors. This can be done in 4 ways:
Cost Leadership Strategy: In this strategy, the goal is to offer goods and services at lowest cost in the industry. The main challenge faced in this strategy is to obtain profits for a company by reducing its operating cost.
Differentiation Strategy: This type of strategy deals with providing goods, services, products or features which are unique and no other player in market is offering or not able to offer

It provides a complete and one stop shopping experience to its customers. Pantaloons brand portfolio provides a variety of styles that represents class for its customers. The pricing strategy developed by Pantaloons is as follows:
• Since Pantaloons provide many brand offerings in various apparel and non apparel categories, the prices of the products varies from brand to brand.
• Pantaloons provides loyalty programmes like green card and payback cards to its customers to remain connected with them.
• Loyalty programmes gives reward points to its members on purchase of products, provide discounts and even special offers and discounts on special events and occasion during promotion.
• It also takes part in offering seasonal discounts by introducing End of Season sale, FLAT 50% sale, Buy one get one free sale etc by offering the products at a lower prices to attract new and existing customers and make a strong customer connect.
Which

It can be based on customer geography or any other activity which effectively and differently give access to reach their customers.
Since Pantaloons is focussed on mainly upper middle class of the country living in urban areas like town and cities, for that the company has entered into following strategies:
Building Pantaloons Stores: Pantaloons has 104 fashion stores till now across 49 cities and towns. It is constantly expanding its market into the rest of India. By providing a nice shopping experience and with an aim of one stop destination for an entire family, Pantaloons believes in creating fashion stores where a customer can get the best shopping experience. It gives opportunity to the customer in that town or city to go to the store and look for the new fashion styles which are prevailing in the market.
Online Shopping: As the trend of online shopping is increasing at a very fast pace in Indian market, so to increase to customer reach Pantaloons has also partnered with the online stores like Trendin, jabong and Flipkart.

3.3. Trade