They are generally made with phone calls, basic SMS/MMS and basic internet and games. Samsung no longer has any phones in this market so this could be a “high” risk area due to the phones costing very little and most of the time are free on contracts. Overall Samsung receives a “medium” rating for these points Industry Rivalry This has a huge impact on Samsung because of strong competitors like LG, Apple, Microsoft, Google and others. With so much competition between the companies and due to the slowdown of the smartphone industry, companies are trying to “steal” other customers from other rival manufactures. This is a very high risk due to the fast adaption of new technologies and because of the extremely high level of competition
Cost: Price should be according to the perceived value else consumers won’t buy this phone. 1.4 Company Analysis Samsung is market leader in Indian smart phone Market. Details already stated above in pie chart. Brand positioning is a very important aspect to Samsung’s advertisement. They are showcasing the innovative technology.
This industry also needs a very huge investment in Research and Development (R&D) so that the company could develop new innovative products at lower and competitive prices to survive in the market. Nowadays the industry puts more emphasis on the prices because now the customers have become more price sensitive. So Dell has advantage in this area as Dell has lower prices and is among the few companies that dominate the computer hardware industry but the new entrants will have a higher price and they will not have a technologically innovative product. Dell is already a brand and any new company will have to first deal with brand loyal customers so they will have also work heavily on their advertising and marketing. Therefore it is not very easy for a new company to enter into this industry; therefore Dell is having advantage here.
As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products. For Instance, Apple and Samsung are the dominant companies manufacturing smart phones alongside other players like
This results in the customers having to pay the full price at the time of purchase. The customers may not be able to afford the full price of the iPhone. The average price of an Apple iPhone in India is $612 which is much higher than Samsung, $173 and Micromax, $86. Hence, customers tend to prefer cheaper premium phones such as those provided by Samsung. Figure 4: Channels of
Samsung had to sell businesses to relieve some of their debt and lower employees to 50,000 persons. Thanks to the electronic industry, their most important source of income, Samsung was able to survive the financial crises and continue to grow their global brand. Apple competes mainly with Samsung Electronics’ part in the mobile phone industry and the history of Samsung Electronics producing mobile phones stretches back to over 20 years. In 1993, Samsung Electronics developed the ‘lightest’ mobile phone of its time. It was called the SCH-800 and it was available on CDMA networks which are still the world 's most widely used cell phone network today.
This also contributed to Apple’s image. Thus, now their products represent sophisticated image. People who are wealthy mostly buy Apple products. However, Xiaomi has an image of more general product. In fact, one of Xiaomi’s goals is to provide cheap smartphones to people who are poor.
Apple and Samsung are the most popular smartphone producing companies and a lot of consumers are loyal to these brands. While Nokia products are cheaper, more durable and have better camera features, people still willing to purchase something more popular and more expensive. Of course, it might be problematic for Nokia products to get as popular as IPhone and Samsung, but it doesn’t mean it is impossible. Their phones have their unique selling properties, but they are poorly advertised and as a result consumers do not pay that much attention on new releases of
In the mobile phone market , many mobile phone companies choose Android for their mobile phone operating system . In my opinion , in order to distinguish oneself , having some special characteristics are required to attract the customers . And Xiaomi can achieve this advantage . Secondly , for the place of Xiaomi , it seems like as Samsung . We can buy their product in electronic product shop , and also they both have their specialist for selling their product only.
Proximity Sensors 3. Automated Gate Opener For your suggestions, do you think that the 68HC11 is a good candidate to be the microcontroller? Justify your answer For the suggestions that I have given, I do not think the 68HC11 would be the proper microcontroller for the following reasons: 1. Economical reasons. Although the 68HC11 is one of the most common microcontroller that can easily be found in the market, it has a higher cost compared to its competitors.