Competitor Analysis: Competitor Analysis Of Samsung

Competitor analysis

Identification
The primary competitors Phillips has on the Dutch market are: Samsung 26.5%, LG 16.3 %, Sony 8% and Panasonic 5.3% . The primary competitors were selected trough primary research in mediamarkt and secondary reaserch was used to determine the market share in percentage worldwide and the preference in TV technology worldwide. LCD TV 87.3%, PDP TV 5.7% and CRT TV 6.9%
Potential competitors
The potential competitors are mobile phones, ipads, monitors, laptops and desktops. The companies, which offer these products on the Dutch market are: Acer, Apple, HP, Lenovo, medion, Asus, Toshiba, Packard Bell, Benq, Lenco, Archos.
Size, growth, profitability
Samsung is the biggest consumer electronics company; it is in

Samsung Electronics also makes components for most of its competitors, which brings the efficiencies of cost and scale of Samsung over the competition.3
LG produces most of its components and also components for other companies, even though it is attempting to improve its cost structure and results are visible, the company has a long road ahead to catch up with the cost leader Samsung.
Sony is also vertically integrated, which made the company the leading manufacturer of the CRT used in TVs, but also slowed the company to recognize the new technology of LCD and turned it from undisputed leader to a follower. Currently Sony has relatively weak cost structure and the price and cost of its products is higher compared to its competitors, the company is in the red and loses money from its electronics business. The TV business alone has lost money for ten years in a row.
Panasonic is showing resiliency, by dramatic cost cutting and restructuring, the company secured a net profit for first time in three years and is on the right

and shifts away from consumer electronics.9
Apple iTV release

Exit barriers In general the exit barriers of this industry are low, but Samsung has relatively higher exit barriers then the rest of the competitors, since it produces the whole range of consumer electronics and it is more convenient for consumers to have the whole range of Samsung products then having different brands.
Considering the fact that LG has the whole range of consumer electronics, but also the fact that has less brand value, it is fair to say that the exit barrier for consumers will be lower than Samsung, but higher than Sony and Panasonic, where the exit barriers are extremely low.

Strengths and weaknesses
Samsung: Strengths – Production and engineering consumer electronics and hardware parts; Hardware integration with many open source OS and software; Environmental focus; Design and innovation; Second place in smart phones sale and largest in mobile phones sale; Low production costs and great ability to market the brand. Weaknesses- Infringement of patent; Profit margins are too low; Largest buyers are also the main competitors; The company is focusing on too many products and lacks own software and OS