ipl-logo

Competitor Analysis Of Instant Noodles

861 Words4 Pages

1. Research Problem

Project description
Title: Consumer behaviour and competitor analysis of Instant Noodles category for Cochin Market
The marketing research project needs to cover consumer preferences, current buying behaviour, key influencers, usage/consumption pattern, preferred flavours, pack sizes and pricing analysis
These factors need to be analysed for below mentioned aspects –
1. Age group – men/women between age 17-25 years (unmarried and married without kids) – (30% of the sample size), married individuals above 25 years (70% - sample size)
2. SEC – A, B & C
3. Sample size – 100 of each category
In addition to the above retailer preferences, margins, scheme detail, current demand pattern, market share of competitors from retailer’s perspective need to be studied. Kids between 6yrs to 12yrs need to be separately analysed – 50 samples.
And finally competitor analysis – market share detail (share of shelf), variant share, pricing strategy, packaging pattern and its share, key USP of each brand, positioning in the market ad recall
Research Questions
This research would be focusing on finding answers to the following problems:

• What are the reasons why customers buy instant noodles?
• What are the customer preferences for choice of a brand?
• What are the retailer preferences when choosing products
• What can be the price points for the new product?
Area of possible outputs

Since the project involves making recommendations for the launch of a new

Show More
Related

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.

    Read More

  • Vee Verizon Competitor Analysis

    406 Words  | 2 Pages

    T-Mobile is 15th largest cellular carrier in the United States. T-Mobile is the smallest carrier out of its competitors. T-Mobile has the worst coverage out of AT&T, Verizon and Sprint. T-Mobile covers 75% of urban areas and 50% of rural areas. Like its fellow competitor AT&T, T-Mobile also covers a great amount of international countries.

    Read More

  • Analysis Of Kid Kustomers By Schlosser

    434 Words  | 2 Pages

    In Schlosser’s article, “Kid Kustomers” the main argument is that major ad agencies are focusing to much time advertising to children. He uses multiple topics and threads to portray the negative effects of marketing to children. Using the example of Fast Food industries partnering up with toy companies to appeal to the younger consumer and goes into the effects the children have on their parents as a consumer. Using the example of fast food Industries backs up his claim when marketing to children can be bad. Fast food companies are already unhealthy and when they paired up with big toy companies the influence on the child is even greater.

    Read More

  • Hi-Value: The Everyday Low Pricing Strategy

    762 Words  | 4 Pages

    In Attachment 8, this chart shows the Hi-Value Supermarket shopper interview results the studies that were conducted. This breaks down all 3 stores and provides more in-depth knowledge of their superior characteristics. In Attachment 9, it shows the financial situation which breaks down the 5%, 7%, and 10% possible price reductions. It is easier to compare the numbers in the different categories. Gross profit margin and breakeven sales numbers were conducted so

    Read More

  • Royal 750 Copier Case Study

    1437 Words  | 6 Pages

    • Finance: Depending on how much the customised solution costs The benefits of each of the products/services to the user

    Read More

  • What Are The Challenges Ivan Gullien Faces

    843 Words  | 4 Pages

    Moreover these consumer insights help companies optimize their marketing budget, where in case of Pillsbury same advertising that was shown in

    Read More

  • Argumentative Essay On Child Obesity

    1009 Words  | 5 Pages

    Child obesity is not advertised like the lastest chicken nugget meal, which need to be addressed. There has been a rapid growth in child obesity worldwide. It has now caused a major problem in the health of young children. Center for Diseases Control took a survey in 2011 to 2014, showing that 12.7 million are being affected from the ages of 2 - 19 years old. Fast food restaurants are advertising in children show commercials.

    Read More

  • How To Share Of Garbage Bags

    932 Words  | 4 Pages

    A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

    Read More

  • Woody 2000 Case Study

    1170 Words  | 5 Pages

    e. How would you gauge the project’s success? Could success be measured? If so, when? Ans.

    Read More

  • Effects Of Advertising On Children

    5785 Words  | 24 Pages

    INTRODUCTION Marketing and advertising support the economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to reach out to children, thereby creating a growing media space just for children and

    Read More

  • Polluter Dilemma Case Study

    927 Words  | 4 Pages

    II. Problems of the Case Study 1. Considering company’s budget is very limited, installation of the new technology might affect the financial position in the next year operation. 2.

    Read More

  • Coca Cola Market Structure Analysis

    1093 Words  | 5 Pages

    Market structures describe the competitive environment in which a firm operates. The characteristics of the market structure will have a major-influence on the competitive strategies and tactics that are implemented by firms. (Octotutor, 2014). For the purpose of this analysis, I have chosen to analyze the Coco-Cola Company, which operates in an oligopoly. This type of market has many implications for both consumers and competing firms.

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages

    RESEARCH METHODOLOGY TYPE OF RESEARCH:  DESCRIPTIVE RESEARCH: Project report is basically an in-depth description of marketing strategies of Cadbury Mondelez India Ltd. It defines its main market objectives and its goals to be achieved. DATA COLLECTION METHOD:  SECONDARY DATA: Data has been collection trough external and secondary sources of data collection methods. Data has been obtained through internet websites, literature, articles and marketing books. INTRODUCTION

    Read More

  • Oligopoly Case Study

    1870 Words  | 8 Pages

    1.0 INTRODUCTION In an economy, there exists different market structures to accommodate different industries and firms. This study will be made to understand in further depth the market power of different market structures, and in particular an example of using case studies of agricultural sector of the French markets to explain how an ideal perfectly competitive market works. This will then be further strengthened with several references linked to the case study. 1.1 Monopoly market

    Read More

More about Competitor Analysis Of Instant Noodles

Open Document