Shell's Competitors Analysis Essay

Competitors Analysis:
Competitor’s analysis has been performed in order to evaluate the outside competitors for Shell. We have identified four major competitors for royal Dutch shell i.e. Exxon Mobil, Chevron Corporation, British Petroleum and ConocoPhillips. The following paragraphs contain a brief analysis for each of the competitors.
Exxon Mobil Exxon Mobil is Royal Dutch Shells number one competitor. It is the second largest company in the US with revenue of $ 364.76 billion (2015). The net profit for Exxon Mobil was 32.5 billion dollars whereas for shell it was 14.8 billion US dollars. The total number of emplooyess for Exxon mobil is approximately 75300 (2015). Exxon comprises of three units; upstream, downstream and chemical, with

BP has a refining capacity of 1.7 million barrels per day. BP is practicing a strategy of cost reduction in order to grow. To meet its targets BP has made more than $38 billion of disinvestments during the past few years and has started over 50 major low cost projects that give the company long term production clarity. Shell, however, committed itself to $15bn of disinvestments during the next few years in an attempt to reduce its portfolio. Additionally, Shell has promised to turn around the fortunes of its North American business (2013).
Chevron Corporation
Chevron cooperation is the third largest competitor of Royal Dutch Shell with revenue of 200.5 billion US dollars (2015). The company currently constitutes approximately 64,700 employees. Chevrons most interesting strategy is its planned growth .Chevron has a number of projects coming up that are going to add 500,000 barrels per day to its existing production. Moreover, Chevron is considered to be the most profitable and most efficient extractor of oil. Shell on the other hand as mentioned earlier is struggling to drive growth.