Competitorical Analysis Of Royal British Shell: Royal Dutch Shell

705 Words3 Pages
Competitors Analysis: Competitor’s analysis has been performed in order to evaluate the outside competitors for Shell. We have identified four major competitors for royal Dutch shell i.e. Exxon Mobil, Chevron Corporation, British Petroleum and ConocoPhillips. The following paragraphs contain a brief analysis for each of the competitors. Exxon Mobil Exxon Mobil is Royal Dutch Shells number one competitor. It is the second largest company in the US with revenue of $ 364.76 billion (2015). The net profit for Exxon Mobil was 32.5 billion dollars whereas for shell it was 14.8 billion US dollars. The total number of emplooyess for Exxon mobil is approximately 75300 (2015). Exxon comprises of three units; upstream, downstream and chemical, with…show more content…
BP has a refining capacity of 1.7 million barrels per day. BP is practicing a strategy of cost reduction in order to grow. To meet its targets BP has made more than $38 billion of disinvestments during the past few years and has started over 50 major low cost projects that give the company long term production clarity. Shell, however, committed itself to $15bn of disinvestments during the next few years in an attempt to reduce its portfolio. Additionally, Shell has promised to turn around the fortunes of its North American business…show more content…
The company currently constitutes approximately 64,700 employees. Chevrons most interesting strategy is its planned growth .Chevron has a number of projects coming up that are going to add 500,000 barrels per day to its existing production. Moreover, Chevron is considered to be the most profitable and most efficient extractor of oil. Shell on the other hand as mentioned earlier is struggling to drive growth. ConocoPhillips ConocoPhillips is an independent oil and gas company whereas shell is an integrated oil and gas company due to which its margins are much higher than Shell. Further, the company is purposefully focusing its investments in oil and gas wells that will push its margins even higher in the future. Its goal is to grow both its production and margins by 3%-5% per year, which will grow its cash flow by 6%-10% per year. Value Chain Analysis In order to understand the series of activities that create and build value at every step we have performed the value chain analysis for Royal Dutch Shells two major competitors that are Exxon Mobil and British Petroleum (BP), respectively. The following table summarizes the value chain activities for these two

More about Competitorical Analysis Of Royal British Shell: Royal Dutch Shell

Open Document