Components Of Achievement Motivation

A motive is an impulse that causes a person to act. Motivation is an internal process that makes a person move toward a goal or the driving force behind a person’s actions. We can find different types of motivation, and everyone is inspired by something different. Does setting and accomplishing challenging goals excite you? Is taking a calculated risk an easy decision if you know it will help you succeed? Do you thrive in a setting where you receive both positive and negative feedback because you know it will help you progress and reach new heights? For some people, these are essential components of motivation. If you answered yes to these questions, you most likely are motivated by achievement. An achievement is something which someone has succeeded in

(Heckhausen, 1967, p. 4-5)

Achievement motivation is one of the three components that make up McClelland's

Human Motivation Theory. This theory was proposed by social psychologist David McClelland, who studied workplace motivation. His approach aimed to explain how different types of motivation affect people's performance within a business setting. McClelland proposed that there are three types of motivation that drive us all no matter what our background is. This includes achievement, affiliation, and power. We can also find that in this lesson, we will only be focusing on achievement.

The individuals who are motivated by achievement tend to have a particular set of features. The first is that they choose their battles wisely. They are not gamblers when it comes to setting goals and will not set one that is impossible. It is also being said, they won't be as motivated by a task that can be easily accomplished

According to expectancy-value theory, behavior is a function of the expectancies one has and the value of the goal toward which one is working.

Such an approach predicts that, when more than one behavior is possible, the behavior chosen will be the one with the largest combination of expected success and value. Expectancy-value theories hold that people are goal-oriented beings. The behaviors they perform in response to

their beliefs and values are undertaken to achieve some end. However, although expectancy- value theory can be used to explain central concepts in uses and gratifications research, there are other factors that influence the process. For example the social and psychological origins of needs, which give rise to motives for behavior, which may be guided by beliefs, values, and social circumstances into seeking various gratifications through media consumption and other nonmedia behaviors.

Expectancy value theory suggests that “people orient themselves to the world according to their expectations or beliefs and evaluations”. Utilizing this approach, behavior, behavioral intentions, or attitudes are seen as a function of expectancy or belief – the perceived