Components Of Julian Rotter's Social Learning Theory

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Rotter’s Social Learning Theory When Julian Rotter developed his social learning theory, he departed from instinct-based psychoanalysis and drive-based behaviorism. He believed that a psychological theory should have a psychological motivational principle. Rotter (1954) chose the empirical law of effect as his motivating factor. The law of effect states that people are motivated to seek out positive stimulation, or reinforcement, and to avoid unpleasant stimulation. Rotter combined behaviorism and the study of personality, without relying on physiological instincts or drives as a motive force. The main idea in Julian Rotter 's social learning theory is that personality represents an interaction of the individual with his or her environment. To understand behavior, one must take both the individual (i.e., his or her life history of learning and experiences) and the environment (i.e., those stimuli that the person is aware of and responding to) into account. Rotter describes personality as a relatively stable set of potentials for responding to situations in a particular way. Rotter has four main components to his social learning theory model predicting behavior. These are behavior potential, expectancy, reinforcement value, and the psychological situation. Behavior Potential: Behavior potential is the likelihood of engaging in a particular behavior in a specific situation. In other words, what is the probability that the person will exhibit a particular behavior in a

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